Data & Analytics | Digital Marketing

How to Set Up a Google Analytics Goal Strategy

Google Analytics can be overwhelming. If you get lost when logging in to your account, you’re not alone. In this post, we cover how to set up a Google Analytics…

Content Strategy | Digital Marketing

How to Create a Content Calendar You’ll Actually Use

Content calendars can help you plan blog content, but things fall apart when too much planning makes calendars unusable under real-world constraints. Here’s how to set up an easy-to-use content…

Experience Design | SEO & SEM Strategy

Understanding Google’s “Core Web Vitals”

In this blog post, you’ll learn about Google’s new “Core Web Vitals,” how they impact Google’s search algorithm, and what this could mean for your SEO strategy.

Content Strategy | Digital Marketing

A Handy Cheat Sheet for Repurposing Content [Free Download]

Part of a successful content strategy involves taking successful pieces of content and repurposing them for other mediums. This helps you get more mileage out of the efforts you’re putting…

Digital Marketing | SEO & SEM Strategy

Which Keywords Do My Competitors Rank For?

You can’t generate a list of all the keywords your competitors rank for with the click of a button, but by doing a bit of research, you can create a…

Digital Marketing | SEO & SEM Strategy

How to use SEO for Lead Generation

In this post, we share how Mightybytes uses SEO for lead generation in tandem with content strategy and conversion rate optimization tactics to help our clients meet their business and…

Accessibility | Digital Marketing | Product Development | SEO & SEM Strategy

Why Heading Tags and Content Structure Matter

How you structure page content matters. In this post, we’ll explore why heading tags and good document hierarchy practices are not only good for users but better for search engines…

Accessibility | Business Strategy | Design | Experience Design | Product Development | Sustainability | Web Development

New DOJ Position on Website Accessibility

A recent shift in position from the Department of Justice could have legal ramifications for how people with disabilities access your website.