B Corporation | Business Strategy | Design | Our Company

How to Design an Impact Business Model

An Impact Business Model (IBM) helps organizations better align business operations with social and environmental impact. In this post, we explore how you can design an IBM for your organization. 

Content Strategy | Experience Design

Tree Testing Your Navigation

Website navigation may seem like an easy and intuitive thing for stakeholders to piece together at the outset of a website redesign. However, carefully considered navigation—validated through UX tools like…

Content Strategy | Digital Marketing | SEO & SEM Strategy

How do I Create an SEO Keyword Strategy that Works?

In this post we cover how to create a viable keyword strategy with the right search terms based on your business goals. This can be used to inform an effective…

Data & Analytics | Experience Design | Privacy & Security

Informed Consent in Your Digital Marketing

In this post, we explore why informed consent is so critical to addressing personal privacy. We also cover how to use it to drive more responsible marketing practices.

Content Strategy | Digital Marketing | Sustainability

How to Create a Sustainable Content Strategy

From stakeholder research to data, analytics, and impact measurement, many components go into creating a sustainable content strategy. In this post, we’ll help you cut through the noise to create…

Content Strategy | Design | Digital Marketing | Experience Design

Better Component-Based Design Solutions with Style Tiles and Content Patterns

In this post we’ll talk about how style tiles, content patterns, and component-based design can save time while creating a more flexible design system for your website or digital product.

Design | Experience Design | Product Development

How to Prioritize Product Features

In this guide, we explore several methods to prioritize features for digital products and services, including the one we use at Mightybytes. Prioritizing features in cycles can help you manage…

Content Strategy | Digital Marketing

How to Create a Content Calendar You’ll Actually Use

Content calendars can help you plan content, but things fall apart when too much planning makes calendars unusable under real-world constraints. Here’s how to set up an easy-to-use content calendar…