Why You Should Use Structured Data
In this post, we cover how structured data can improve search engine performance, increase clickthrough rates, and provide more relevant information to target users. Read on to learn more.
Category:
Advocacy
Learn practical advocacy tips and understand how standards, guidelines, and related resources drive regulatory guidance. Use these techniques to advocate for more responsible legislation that improves society and moves us toward a steady-state economy.
How to Prioritize Digital Accessibility and Sustainability
In this post, we explore the connection between sustainability and digital accessibility and outline how you can prioritize both, side-by-side, within your own organization.
Is Enshittification Our Biggest Marketing Challenge?
In this post, we explore why enshittification drives some of the biggest digital marketing challenges facing our industry. We also explore how to strategically address these challenges in your own…
How to Get Started with Web Accessibility Today
There is a lot to learn with web accessibility. From legal implications to design and technology practices, it can be difficult to know where or how to start. Plus, how…
Can Digital Product Passports Save the Web?
In this post, we explore how digital product passports informed by the Web Sustainability Guidelines (WSGs) could be key to addressing some of the web’s biggest challenges.
What is a Good Digital Carbon Rating?
In this post, we explore how digital carbon ratings can help you measurably improve web sustainability.
Introducing the Web Sustainability Guidelines
Here’s how new Web Sustainability Guidelines can help digital product teams align their sustainability efforts with broader corporate ESG reporting standards and measurable climate action.
How Might a ‘Green New Deal’ Impact the Internet?
The internet is the largest coal-powered machine on the planet. In this post, we explore how “Green New Deal” legislation might impact the internet if that were a priority for…
Is it Time for You to Leave Social Media?
In this post, we weigh the pros and cons of whether or not you should leave social media. We also explore several community- and values-driven alternatives.
Understanding Data Inequality
In this post, we explore how data inequality shows up in common business, communications, marketing, and technology decisions. We also offer several action items to address this growing problem.