Accessibility | Digital Marketing | Product Development | SEO & SEM Strategy

Why Heading Tags and Content Structure Matter

How you structure page content matters. In this post, we’ll explore why heading tags and good document hierarchy practices are not only good for users but better for search engines…

Design | Experience Design | Mobile Devices | Product Development | Web Development

What Is Responsive Web Design?

If you have paid any attention to the world of web design lately, you’ve likely heard of responsive web design. It’s the new Big Thing, and as such it’s seen…

Content Strategy | Digital Marketing | SEO & SEM Strategy

How to Get the Most Bang for Your Marketing Buck as a Teeny Tiny Nonprofit

Time management is a huge issue for marketing professionals at small nonprofits. Of all the marketing activities that you can do, how do you manage what is possible on the schedule you have, and…

Content Strategy | Digital Marketing | SEO & SEM Strategy

How to Generate Content Ideas in a Boring Industry

If you’re in a boring industry, you might make the mistake of thinking content marketing isn’t something that applies to you. You’re wrong. Great content improves search rankings, helps build your…

Content Strategy | Design | Digital Marketing | Experience Design

How to Design a Website for Multiple Audiences

We start every web design project the same way: by listing an organization’s business and user goals. Before we move on to sexier things like style tiles and page design, we need…

Content Strategy | Design | Digital Marketing | SEO & SEM Strategy

Does My H1 Tag Always Have to Be Optimized for Search?

Content plays as important a role as design on your website’s homepage. The words that appear on your website not only communicate what you do and what you stand for,…

Content Strategy | Digital Marketing

Content Governance: Questions to Ask Before Launching a User Forum or Community Site

She said WHAT!? Don’t be taken aback by angry trolls. Here are the policies you need to put in place before you launch a Facebook page or online community.

Digital Marketing | SEO & SEM Strategy

Measure What Matters: Defining Goals to Get More From Google Analytics

Measuring activity on your site means more than just counting the number of views. By setting up goals early on, you can gain deep insights into how your customers or…

Digital Marketing | SEO & SEM Strategy

Measure What Matters : Funnel Paths

By using Funnel Paths, you can see exactly how your visitors enter and exit pages on your website.

Design | Experience Design

4 Common Questions About User Experience Design

Last month I participated in a SheSays “Women in UX” panel discussion with Elizabeth Benker and Jennifer Chiang at the amazing Grindspaces in downtown Chicago. There were over 115 women…