Build a More Sustainable Marketing Stack
Use these tools to create a more sustainable marketing stack that prioritizes people and the planet across your digital products, services, campaigns, and programs.
Our
Insights
Mightybytes creates purpose-driven business content at the crossroads of inclusive design, responsible tech, and sustainable marketing.
We’re on a mission to make the web more accessible, sustainable, and a better place for everyone. Always written by humans, for humans.
Stakeholder Research Methods for Better Digital Products
Conducting stakeholder research can help you create useful, well-loved web and mobile applications. Otherwise, you run the risk of designing products based on personal biases and hunches, which are often…
How to Create a Sustainable Content Strategy
From stakeholder research to data, analytics, and impact measurement, many components go into creating a sustainable content strategy. In this post, we’ll help you cut through the noise to create…
How to Get Stakeholder Buy-In For Your Digital Marketing Strategy
In this article, we explore which stakeholders you should engage, and what unique needs each group may have, when devising a digital marketing strategy.
Which Marketing Metrics Really Matter?
What you measure reveals what you value. Finding and tracking the right marketing metrics for your organization will put you on track to drive long-term success grounded in ethics and…
What is Successful Digital Marketing?
In this article we explore different ways to define, adopt, and measure successful digital marketing.
How to Create a Content Calendar You’ll Actually Use
Content calendars can help you plan content, but things fall apart when too much planning makes calendars unusable under real-world constraints. Here’s how to set up an easy-to-use content calendar…
Measure Content Performance in 7 Steps
How do you know if the content you create has a measurable impact? In this post, we break the content performance measurement process into seven simple steps.
How A/B Testing Improves Websites
Here’s how a clear A/B testing strategy can help you make better data-informed decisions, provide better website experiences for customers, and help you more effectively meet business goals.
Sustainable Digital Marketing: Redefining Success
Is digital marketing still fit for purpose? In this post, we explore why rethinking digital marketing is long overdue. We also share how you can redefine success by adopting more…