Improving communications for a national leader in disability rights advocacy
Mightybytes was a wonderful partner on our website project. We worked through accessibility challenges together as they arose and built a website our users love. The project stayed on time and on budget too. We look forward to continuing to work with Mightybytes as our website needs grow.
Bridget Hayman Director of Communications Access Living
Access Living is an advocacy organization dedicated to ensuring that people with disabilities can live freely and independently. Here’s how Mightybytes helped this Chicago-based nonprofit tell their story and translate their passion and vision to a website that meets the highest level of accessibility standards.
To meet their community’s needs, Access Living required a website with AAA website accessibility standards, the highest level of the Web Content Accessibility Guidelines (WCAG). An easy-to-use content management system (CMS) was also critical, as the current system required a full site copy download each time they made updates. Access Living needed support in creating, managing, and migrating content as well.
Universal Design Philosophy
Access Living’s audience includes people with disabilities, members of the press, potential donors, and people searching for legislative topics like the Americans with Disabilities Act. To ensure a great experience for all users, website content must be easy to find and understand no matter which device, platform, or assistive technology someone uses. Site content should also inspire people to take action.
Committing to AAA-level standards also required us to account for as many accessibility needs as possible. How would people with different physical disabilities, such as blindness, hearing impairments, or mobility challenges, interact with the site? Would the information be easily understood by people with cognitive disabilities? Answers to these questions served as key drivers for design, content, and functionality requirements.
Improving Brand Accessibility
At the outset of our project, Access Living provided us with brand assets: logo, color palette, core fonts, and so on. Unfortunately, some colors did not meet accessibility standards for contrast. Our team updated the colors to maintain their visual identity while also ensuring their brand was accessible to more users.
Setting up for Success
After a kickoff call, we ran a day-long discovery workshop with key Access Living stakeholders to define user profiles, site structure, design guidelines, and other components critical to a successful website. Using GatherContent, we helped Access Living’s team create and migrate site content. Meanwhile, the Mightybytes team began designing a system to help Access Living meet its goals.
Maintaining High Accessibility Standards
Our friends at SiteImprove—a website optimization platform that helps people address issues impacting a website’s accessibility, SEO, content quality, data security, and more—donated the use of their platform for this project. These tests helped us assure quality deliverables and maintain high accessibility standards throughout the redesign process.
At launch, key website accessibility features include:
- Accessibility controls that allow users to increase contrast or change font size
- Keyboard access to page content and navigation
- Alt text on all images that can be read by screen readers
- ARIA labels to define page elements for assistive technologies
- High color contrast for text and links
- Use of icons to differentiate news categories to assist people with cognitive disabilities
- Visually distinct hover states for links
Performance After Launch
When we embarked on this project, Access Living and Mightybytes collectively identified five important goals:
- Increase online visibility for Access Living
- Effectively communicate the organization’s story via the website
- Ensure a well-built, well-designed website that meets the highest standards of web accessibility
- Create an easy-to-use navigation with easily available information
- Engage and educate donors
We launched the new website in September 2019 and immediately began collecting quantitative performance data. Currently, goals 2-4 have been achieved. In the coming months, we will work with Access Living to implement website improvements based on data collected, all in the name of continuously improving their online visibility.