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Get purpose-driven business content at the crossroads of sustainable design and ethical marketing. We’re on a mission to make the web more accessible, sustainable, and a better place for everyone. Always written by humans, for humans.

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Get purpose-driven business content at the crossroads of design, technology, marketing, and sustainability.

06.06.2017

How to Create More Inclusive User Personas

Posted by Tim Frick in Business Strategy, Content Strategy, Design, Digital Marketing, UX Design tagged with Inclusion, User Research

graphic personas illustration of person in white circle surrounded by 5 colored shapes
Marketing and user personas are helpful research tools, but they’re not perfect. In this post, we explore where personas shine, why they sometimes fail, and ways to use them more inclusively and effectively without blowing your budget. Read More ›
05.11.2017

What is a Design System? (And Why You Might Need One)

Posted by Tim Frick in Design, UX Design tagged with Product Management

photo of robotix parts in a messy pile
A design system can help teams create scalable, efficient, flexible, and consistent digital solutions across a range of products and services. In this post, we cover what design systems are, how they work, and ways to employ them in organizations of varying sizes. Read More ›
05.04.2017

How Many People With Disabilities Use My Website?

Posted by Tim Frick in Accessibility, Software Development tagged with Corporate Digital Responsibility

accessibility icons
Want to know how many people with disabilities use your website? In this post, we’ll explore why that isn't as easy—or as ethical—as you might think. Read More ›
04.18.2017

How to Prioritize Digital Accessibility and Sustainability

Posted by Tim Frick in Accessibility, Business Strategy, Sustainability tagged with Corporate Digital Responsibility

Web Content Accessibility Guidelines categories
In this post, we explore the connection between sustainability and digital accessibility and outline how you can prioritize both, side-by-side, within your own organization. Read More ›
04.18.2017

Measuring Our Impact: Mightybytes’ 2016 Benefit Report

Posted by Tim Frick in B Corporation, Business Strategy, Our Company, Sustainability

As an Illinois Public Benefit Corporation, Mightybytes is required by state law to publish an annual report describing our benefit to society. Here's what that meant to us in 2016. Read More ›
01.22.2017

Understanding Customer Journey Maps

Posted by Tim Frick in Business Strategy, Design, Digital Marketing, UX Design tagged with Terminology

Graphic of a stylized customer journey map shows how joyous or painful the experience can be for the customer
Creating a customer journey map can help you design better products and services, build trust, and improve your relationships with customers or other stakeholders. Read on to find out how and download a free customer journey map template. Read More ›
12.09.2016

Prioritizing Content Migration on Digital Projects

Posted by Tim Frick in Content Strategy, Digital Marketing, UX Design tagged with Website Redesigns

Graphic of vector birds migrating content
Content is critical to the success of any website redesign project, yet many organizations overlook the complexity of successfully managing content migration. Here's how to make sure the process runs smoothly. Read More ›
12.06.2016

RFPs: Not a Sustainable Business Practice

Posted by Tim Frick in Business Strategy, Our Company, Sustainability tagged with Agile, Governance, Product Management

Graphic of dollar symbols falling into a drain
In this post, we explore how RFPs can set up large, complex projects for failure. We also uncover why RFPs are not a sustainable business practice and share several more equitable alternatives to finding a vendor for your next project. Read More ›
10.27.2016

Green Patterns: Helping Users Make More Sustainable Choices

Posted by Tim Frick in Business Strategy, Design, Sustainability, UX Design tagged with Corporate Digital Responsibility

Graphic of animated cursor smiling at a computer icon
In this post, we will discuss options for creating digital products and services that serve the needs of both people and the planet without being disruptive or deceptive. Read More ›
08.23.2016

Six Dark Patterns to Avoid On Your Website

Posted by Tim Frick in Design, UX Design

Graphic of naive and happy cursor being led into an oven of dark patterns by a trail of candy
Every business or organization wants to see increased conversion rates, but some go to extreme lengths. In this post, we explore how UX can be employed to deceive users and exploit their interactions with digital products. Read More ›
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