How to Create More Inclusive User Personas
Marketing and user personas are helpful research tools, but they’re not perfect. In this post, we explore where personas shine, why they sometimes fail, and ways to use them more…
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User Research
Conducting User Interviews for Digital Products
In this post, we explore how incorporating user interviews into the digital product design process provides value and, ultimately, saves time and money.
Five User Research Methods for Better Digital Products
Conducting user research can help you create useful, well-loved web and mobile applications. Otherwise, you run the risk of designing products based on personal biases and hunches, which are often…
The Benefits of Tree Testing Your Navigation
Website navigation may seem like an easy and intuitive thing for stakeholders to piece together at the outset of a website redesign, but carefully considered navigation — validated through UX…