Business Strategy | Content Strategy | Design | Digital Marketing | Experience Design

How to Create More Inclusive User Personas

Marketing and user personas are helpful research tools, but they’re not perfect. In this post, we explore where personas shine, why they sometimes fail, and ways to use them more…

B Corporation | Business Strategy | Experience Design | Sustainability

Stakeholder Mapping: A Guide for Purpose-Driven Organizations

In this detailed, hands-on guide, we explore how stakeholder mapping can bring shared value to purpose-driven organizations.