How A/B Testing Improves Websites
Here’s how a clear A/B testing strategy can help you make better data-informed decisions, provide better website experiences for customers, and help you more effectively meet business goals.
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7 Tips for Better Brainstorming Sessions
Here are seven ways to get the most from your collaborative brainstorming sessions.
Six Dark Patterns to Avoid On Your Website
Every business or organization wants to see increased conversion rates, but some go to extreme lengths. In this post, we explore how UX can be employed to deceive users and…
5 Ways to Keep Your Site from Getting Hacked
Your website is a safe haven for your content and marketing efforts . . . until it isn’t. In this post, we discuss why keeping web software up-to-date reduces your…
5 Ways to Improve Your Digital Strategy
Managing your digital strategy doesn’t have to be a cat-herding experience. Here are several tips—pulled from a digital marketing event at Mightybytes—for staying on top of your goals.
5 Alternatives to Using a Carousel on Your Website Homepage
The argument against using image carousels—those rotating content teasers that take center stage on so many homepages—is on the rise. In this post, we explore five image carousel alternatives you…
Four UX Tactics for More Authentic Marketing Automation
Marketing automation can save organizations huge amounts of time and money, but they can also frustrate your customers. In this post, we explore several automation techniques that can be used…
Page Redirects and Website Sustainability
Make your content more usable, findable, and sustainable by incorporating page redirects and helpful error messages into your website governance strategy. This is a straightforward SEO best practice that can…
How Performance Budgets Improve Websites
In this post, we cover how a performance budget can make your website faster, improve user experience, and help you build team consensus on performance goals—a more sustainable approach all…
Content Audit: A Step-by-Step Guide
In this detailed post, we cover several common reasons why you might need a content audit, then walk you through the process of executing a successful audit.