What Is Responsive Web Design?
If you have paid any attention to the world of web design lately, you’ve likely heard of responsive web design. It’s the new Big Thing, and as such it’s seen…
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Seven Lessons From Website Redesign Projects
Website redesigns offer great potential to improve your business and meet marketing goals. But these projects also have many moving parts. In a recent panel, leaders from several Chicago organizations…
How to Get the Most Bang for Your Marketing Buck as a Teeny Tiny Nonprofit
Time management is a huge issue for marketing professionals at small nonprofits. Of all the marketing activities that you can do, how do you manage what is possible on the schedule you have, and…
How to Generate Content Ideas in a Boring Industry
If you’re in a boring industry, you might make the mistake of thinking content marketing isn’t something that applies to you. You’re wrong. Great content improves search rankings, helps build your…
How to Design a Website for Multiple Audiences
We start every web design project the same way: by listing an organization’s business and user goals. Before we move on to sexier things like style tiles and page design, we need…
Four UX Tactics for More Authentic Marketing Automation
Marketing automation can save organizations huge amounts of time and money, but they can also frustrate your customers. In this post, we explore several automation techniques that can be used…
Does My H1 Tag Always Have to Be Optimized for Search?
Content plays as important a role as design on your website’s homepage. The words that appear on your website not only communicate what you do and what you stand for,…
Content Governance: Categories vs. Tags
Your blog has a sprawling list of tags and categories. How can you build a taxonomy that helps your customers find what they’re looking for?
Content Governance: Questions to Ask Before Launching a User Forum or Community Site
She said WHAT!? Don’t be taken aback by angry trolls. Here are the policies you need to put in place before you launch a Facebook page or online community.
Why Buying from B Corporations is Good Business
When you buy from B Corporations, you support a better way of doing business and a better future for our planet and the people on it. Sounds awesome, right? Today,…