Does My H1 Tag Always Have to Be Optimized for Search?
Content plays as important a role as design on your website’s homepage. The words that appear on your website not only communicate what you do and what you stand for,…
Category:
SEO & SEM Strategy
Search marketing is always changing. The pace of change has accelerated with the rise of generative AI. Learn how to dovetail more sustainable SEO and SEM strategies with impactful AI and content strategies in these articles.
Content Clusters: The Pillars of Your Content Strategy
Content clusters are important to both SEO and content strategy. But how, specifically, do they work? In this post, we explore how content clusters can improve your digital marketing while…
Which Keywords Do My Competitors Rank For?
You can’t generate a list of all the keywords your competitors rank for with the click of a button, but by doing a bit of research, you can create a…
Integrating SEO and PPC Campaigns
SEO and PPC (pay-per-click) ads should work hand-in-hand, not against one another. But how do you manage a campaign that adjusts paid search budgets once organic rankings are achieved?
5 Ways to Improve Your Digital Strategy
Managing your digital strategy doesn’t have to be a cat-herding experience. Here are several tips—pulled from a digital marketing event at Mightybytes—for staying on top of your goals.
Page Redirects and Website Sustainability
Make your content more usable, findable, and sustainable by incorporating page redirects and helpful error messages into your website governance strategy. This is a straightforward SEO best practice that can…
Content Audit: A Step-by-Step Guide
In this detailed post, we cover several common reasons why you might need a content audit, then walk you through the process of executing a successful audit.
Why You Should Use Structured Data
In this post, we cover how structured data can improve search engine performance, increase clickthrough rates, and provide more relevant information to target users. Read on to learn more.
Understanding Google’s “Core Web Vitals”
In this blog post, you’ll learn about Google’s new “Core Web Vitals,” how they impact Google’s search algorithm, and what this could mean for your SEO strategy.
How do I Create an SEO Keyword Strategy that Works?
In this post we cover how to create a viable keyword strategy with the right search terms based on your business goals. This can be used to inform an effective…