Good data governance drives impactful, data-driven decision-making and an effective data culture within an organization. Learn more about sustainable data and analytics strategies in these articles.
How can good data governance help you better manage your organization’s marketing metrics? Learn how to prioritize responsible data practices, enhance digital sustainability, and drive continuous learning and improvement with…
In this post, we explore how data inequality shows up in common business, communications, marketing, and technology decisions. We also offer several action items to address this growing problem.
In this post, we cover five ways that organizations across sectors can create shared value for their stakeholders—customers, community, workers, the environment, and so on.
Your website isn’t performing. It’s not earning the kind of leads, sales, or sign-ups you want. Don’t feel bad, though. Every website has room for improvement. Here are 11 things…
In this article we explore different ways to define, adopt, and measure successful digital marketing.
What you measure reveals what you value. Finding and tracking the right marketing metrics for your organization will put you on track to drive long-term success grounded in ethics and…
How do you know if the content you create has a measurable impact? In this post, we break the content performance measurement process into seven simple steps.
In this post, we discuss the benefits and potential pitfalls of your organization’s data disposal practices.
In this guide, we walk you through nine essential steps to designing a sustainable data strategy for your organization.
In this post, we explore why informed consent is so critical to addressing personal privacy. We also cover how to use it to drive more responsible marketing practices.