Digital Marketing | Experience Design | SEO & SEM Strategy | Sustainability

Page Redirects and Website Sustainability

Make your content more usable, findable, and sustainable by incorporating page redirects and helpful error messages into your website governance strategy. This is a straightforward SEO best practice that can…

Design | Experience Design | Product Development

How to Prioritize Features For Digital Products

In this guide, we explore several methods to prioritize features for digital products and services, including the one we use at Mightybytes. Prioritizing features in cycles can help you manage…

Business Strategy | Content Strategy | Design | Digital Marketing | Experience Design

How to Create More Inclusive User Personas

Marketing and user personas are helpful research tools, but they’re not perfect. In this post, we explore where personas shine, why they sometimes fail, and ways to use them more…

Content Strategy | Digital Marketing

How to Create a Content Governance Plan

In this post, we discuss how to successfully create—and implement—a content governance plan that helps you build capacity and sets your organization up for long-term success.

Data & Analytics | Experience Design | Privacy & Security

Informed Consent in Your Digital Marketing

In this post, we explore why informed consent is so critical to addressing personal privacy. We also cover how to use it to drive more responsible marketing practices.

Business Strategy | Content Strategy | Digital Marketing | Sustainability

7 Pitfalls To Avoid in Your Sustainability Story

We’ve seen it over and over: companies tell purpose-driven stories that fail, or worse, blow up in their faces. But why does this happen? In this post, we outline seven…

Business Strategy | Design | Experience Design | Sustainability

How to Facilitate More Sustainable Design Workshops

Human-centered design workshops and discovery exercises offer fast, effective ways to solve problems in group settings. Unfortunately, they can also produce a lot of waste. In this post, we’ll explore…

Content Strategy | Digital Marketing | SEO & SEM Strategy

How do I Create an SEO Keyword Strategy that Works?

In this post we cover how to create a viable keyword strategy with the right search terms based on your business goals. This can be used to inform an effective…