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Get purpose-driven business content at the crossroads of design, technology, marketing, and sustainability.

03.06.2022

Stakeholder Mapping: A Guide for Purpose-Driven Organizations

Posted by Tim Frick in B Corporation, Business Strategy, Sustainability, UX Design tagged with Inclusion, Org Design, Systems Thinking

In this detailed, hands-on guide, we explore how stakeholder mapping can bring shared value to purpose-driven organizations. Read More ›
06.06.2017

How to Create More Inclusive User Personas

Posted by Tim Frick in Business Strategy, Content Strategy, Design, Digital Marketing, UX Design tagged with Inclusion, User Research

graphic personas illustration of person in white circle surrounded by 5 colored shapes
Marketing and user personas are helpful research tools, but they’re not perfect. In this post, we explore where personas shine, why they sometimes fail, and ways to use them more inclusively and effectively without blowing your budget. Read More ›
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