Integrating SEO and PPC Campaigns
SEO and PPC (pay-per-click) ads should work hand-in-hand, not against one another. But how do you manage a campaign that adjusts paid search budgets once organic rankings are achieved?
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How to Prioritize Product Features
In this guide, we explore several methods to prioritize features for digital products and services, including the one we use at Mightybytes. Prioritizing features in cycles can help you manage…
Stakeholder Research Methods for Better Digital Products
Conducting stakeholder research can help you create useful, well-loved web and mobile applications. Otherwise, you run the risk of designing products based on personal biases and hunches, which are often…
How to Get Stakeholder Buy-In For Your Digital Marketing Strategy
In this article, we explore which stakeholders you should engage, and what unique needs each group may have, when devising a digital marketing strategy.
Which Marketing Metrics Really Matter?
What you measure reveals what you value. Finding and tracking the right marketing metrics for your organization will put you on track to drive long-term success grounded in ethics and…
What is Successful Digital Marketing?
In this article we explore different ways to define, adopt, and measure successful digital marketing.
How to Create a Content Calendar You’ll Actually Use
Content calendars can help you plan content, but things fall apart when too much planning makes calendars unusable under real-world constraints. Here’s how to set up an easy-to-use content calendar…
Measure Content Performance in 7 Steps
How do you know if the content you create has a measurable impact? In this post, we break the content performance measurement process into seven simple steps.
How A/B Testing Improves Websites
Here’s how a clear A/B testing strategy can help you make better data-informed decisions, provide better website experiences for customers, and help you more effectively meet business goals.
Sustainable Digital Marketing: Redefining Success
Is digital marketing still fit for purpose? In this post, we explore why rethinking digital marketing is long overdue. We also share how you can redefine success by adopting more…