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Blog Category: Data and Analytics

Your organization’s data and analytics can help you make powerful business decisions that propel your organization forward toward its goals. Data-informed decision-making is the cornerstone of our work at Mightybytes. It is how we help our clients meet their goals and find long-term success.

We cover this topic to help people improve their relationships with data and create healthy practices around which metrics to measure, how often, and why. Whether it’s a post about how to properly configure Google Analytics, tactics for improving conversion rates, or how data drives successful digital marketing, we hope you find these posts useful and informative.

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05.22.2019

What is Successful Digital Marketing?

Posted by Mightybytes in Data and Analytics, Digital Marketing

Illustration of woman standing at top of mountain with flag
In this article we explore different ways to define, adopt, and measure successful digital marketing. Read More ›
02.07.2019

11 Simple Fixes to Improve Conversion Rates

Posted by Mightybytes in Data and Analytics, Digital Marketing tagged with Conversion Rate Optimization

Improve website conversion featured image
Your website isn’t performing. It’s not earning the kind of leads, sales, or sign-ups you want. Don’t feel bad, though. Every website has room for improvement. Here are 11 things you can do to improve conversion rates on your website without breaking the bank. Read More ›
09.26.2018

Is Your Google Analytics Set Up Correctly?

Posted by Mightybytes in Data and Analytics, Digital Marketing tagged with Google Analytics

Google Analytics graphic
Here are a few simple checks that will reveal whether your Google Analytics account has common configuration issues. Read More ›
07.17.2018

How to Set Up a Google Analytics Goal Strategy

Posted by Mightybytes in Data and Analytics, Digital Marketing

Google Analytics can be overwhelming. If you get lost when logging in to your account, you’re not alone. In this post, we cover how to set up a Google Analytics goal strategy so you can make more data-informed business decisions. Read More ›
11.18.2014

How A/B Testing Improves Websites

Posted by Mightybytes in Content Strategy, Data and Analytics, Design, Digital Marketing tagged with Conversion Rate Optimization

Here’s how a clear A/B testing strategy can help you make better data-informed decisions, provide better website experiences for customers, and help you more effectively meet business goals. Read More ›
01.21.2014

Measure Content Performance in 7 Steps

Posted by Mightybytes in Content Strategy, Data and Analytics, Digital Marketing

stylized icon graphic of Content Performance Metrics
How do you know if the content you create has a measurable impact? In this post, we break the content performance measurement process into seven simple steps. Read More ›
12.17.2013

Which Marketing Metrics Really Matter?

Posted by Mightybytes in Data and Analytics, Digital Marketing tagged with Corporate Digital Responsibility, Digital Strategy

graphic of arrows of different colors and heights pointing upwards
What you measure reveals what you value. Finding and tracking the right marketing metrics for your organization will put you on track to drive long-term success grounded in ethics and sustainability. Read More ›
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