Six Ways to Create Shared Value
In this post, we cover six ways that organizations across sectors can create shared value for their stakeholders—customers, community, workers, the environment, and so on.
Category:
Data & Analytics
Good data governance drives impactful, data-driven decision-making and an effective data culture within an organization. Learn more about sustainable data and analytics strategies in these articles.
Sustainable Data Governance for Marketers
How can good data governance help you better manage your organization’s marketing metrics? Learn how to prioritize responsible data practices, enhance digital sustainability, and drive continuous learning and improvement with…
Understanding Data Inequality
In this post, we explore how data inequality shows up in common business, communications, marketing, and technology decisions. We also offer several action items to address this growing problem.
11 Simple Fixes to Improve Conversion Rates
Your website isn’t performing. It’s not earning the kind of leads, sales, or sign-ups you want. Don’t feel bad, though. Every website has room for improvement. Here are 11 things…
What is Successful Digital Marketing?
In this article we explore different ways to define, adopt, and measure successful digital marketing.
Which Marketing Metrics Really Matter?
What you measure reveals what you value. Finding and tracking the right marketing metrics for your organization will put you on track to drive long-term success grounded in ethics and…
Measure Content Performance in 7 Steps
How do you know if the content you create has a measurable impact? In this post, we break the content performance measurement process into seven simple steps.
What is Your Data Disposal Strategy?
In this post, we discuss the benefits and potential pitfalls of your organization’s data disposal practices.
How to Design a Sustainable Data Strategy
In this guide, we walk you through nine essential steps to designing a sustainable data strategy for your organization.
Informed Consent in Your Digital Marketing
In this post, we explore why informed consent is so critical to addressing personal privacy. We also cover how to use it to drive more responsible marketing practices.