How A/B Testing Improves Websites
Here’s how a clear A/B testing strategy can help you make better data-informed decisions, provide better website experiences for customers, and help you more effectively meet business goals.
Category:
Content Strategy
The stories you tell influence how customers and other stakeholders perceive your brand. In turn, this can impact all aspects of your organization. Learn how to create, manage, and measure an effective content strategy in these articles.
Business Strategy | Content Strategy | Design | Digital Marketing | Product Development | SEO & SEM Strategy | Web Development
Seven Lessons From Website Redesign Projects
Website redesigns offer great potential to improve your business and meet marketing goals. But these projects also have many moving parts. In a recent panel, leaders from several Chicago organizations…
5 Ways to Improve Your Digital Strategy
Managing your digital strategy doesn’t have to be a cat-herding experience. Here are several tips—pulled from a digital marketing event at Mightybytes—for staying on top of your goals.
Four UX Tactics for More Authentic Marketing Automation
Marketing automation can save organizations huge amounts of time and money, but they can also frustrate your customers. In this post, we explore several automation techniques that can be used…
Content Audit: A Step-by-Step Guide
In this detailed post, we cover several common reasons why you might need a content audit, then walk you through the process of executing a successful audit.
How to Create More Inclusive User Personas
Marketing and user personas are helpful research tools, but they’re not perfect. In this post, we explore where personas shine, why they sometimes fail, and ways to use them more…
Tree Testing Your Navigation
Website navigation may seem like an easy and intuitive thing for stakeholders to piece together at the outset of a website redesign, but carefully considered navigation — validated through UX…
Sustainability Storytelling Checklist [Free Download]
In this post, we outline how sustainability storytelling can bring shared value to your organization. We also break down a storytelling checklist to ensure actions align with words and you’re…
Better Component-Based Design Solutions with Style Tiles and Content Patterns
In this post we’ll talk about how style tiles, content patterns, and component-based design can save time while creating a more flexible design system for your website or digital product.
How do I Create an SEO Keyword Strategy that Works?
In this post we cover how to create a viable keyword strategy with the right search terms based on your business goals. This can be used to inform an effective…