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Workshop: Using Social Media to Build Awareness
Tim will present a workshop at Community Media Workshop’s Making Media Connections Conference on June 8th in downtown Chicago. This session will cover the topic of using social media to build awareness and measure results.
The afternoon session will help you put the vast array of available social tools to work for your business or organization through content strategy, implementation, and measurement of results. Participants will walk away with a blueprint for generating a stronger brand identity and building community through social interaction, engagement, and strong content.
Tim will cover topics such as:
- Content strategy and social media optimization
- Best practices for engagement and building community
- Measuring success with analytics and reporting
The workshop will also showcase real-world examples and lessons learned from various social media campaigns covered in Tim’s latest book Return on Engagement: Content, Strategy and Design Techniques for Digital Marketing.
For examples of tips and techniques that Tim will cover in this workshop, check out two of his posts on Business Insider:
UPDATE: You can download a PDF of the presentation used during this workshop at the link below: