Creating wireframes and prototypes then putting them in front of real users offers the quickest way to ensure you build only features that get used, and don’t waste money on those that won’t.
To align project stakeholders and best visualize how a digital product or service will work, you need tangible artifacts that real users can interact with. These can take many forms, from simple sketches on paper or a whiteboard to high-fidelity clickable prototypes that more fully realize an interactive experience. Our wireframing and prototyping services can help you define and prioritize the features that work best for both your business goals and your users’ needs.
Our first deliverables are typically created in a collaborative workshop setting with as many project stakeholders as possible. These may take shape in a sketching exercise with paper and pens or as a series of whiteboard sketches with group input. As a project progresses, if consensus isn’t reached with user input on the best path forward, wireframes may increase in fidelity and clarity until we hit the mark.
- Low-fidelity wireframes: Build consensus quickly about key features and design options with whiteboard and sketching exercises that include primary stakeholders.
- High-fidelity wireframes: Rethink and revise low-fidelity wireframes to more fully realize specific interface features based on user input and feedback.
Depending on a project’s budget and timeline, wireframes often evolve in tandem with visual design assets such as mood boards or style tiles. User input is solicited whenever possible to ensure viability.
Prototypes are preliminary models that help project stakeholders visualize things like interactivity, user flows, and navigation before resources are spent building out full features. They are critical in user testing and can be incredibly helpful to build consensus in workshop settings.
Prototypes can be as low-fidelity as a series of sketches on paper outlining the steps a user should take to complete a task. They can also take the form of linear slide presentations that users can click through or interactive versions of the wireframes described above. Sometimes, if interactions are particularly complex or confusing, we create fully interactive prototypes that more closely embody a final product.
The level of fidelity for each prototype is dictated by the complexity of interactions plus external factors like project budget and timeframe.
- Paper prototypes: Visualize user interactions using sketches on paper; useful for visualizing tasks like the steps in a registration or examples of simple interface components.
- Clickable prototypes: Help users and other project stakeholders better understand how a complex feature or component will actually work before building it out.
Wireframing and prototyping work best in tandem with a rigorous user testing strategy. We employ online platforms for quantitative testing and user interviews for more in-depth qualitative research.