Solidarity, Not Pridewashing
In this post, we explore ways to move beyond Pridewashing to create authentic policies and communications that support LGBTQ+ equality not only in the month of June but throughout the…
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Mightybytes creates purpose-driven business content at the crossroads of inclusive design, responsible tech, and sustainable marketing.
We’re on a mission to make the web more accessible, sustainable, and a better place for everyone. Always written by humans, for humans.
Audience Pain Point Content Mapping
In this post, we explore how content mapping based on specific audience pain points can improve your marketing.
Improve Content Consistency with Editorial Guidelines
In this post, we highlight the important role editorial guidelines play in executing—and maintaining—a successful content strategy, especially for organizations that want to scale their content marketing efforts over time.
Link Building: Guest Blogging and the “Trick” to Ranking in Google
What link building strategies actually work? Forget link exchanges and start with guest blogging.
How Story Structure Improves Content Marketing
In the age of digital marketing, good stories—and good story structure—matter more than ever. In this post, we explore why it is critical to prioritize good storytelling techniques in your…
Developing a Sustainable Content Workflow
In this post, we talk about how to define a sustainable content workflow for your content marketing team to follow. We also cover how to maximize efficiency while minimizing potential…
Ecograder and Your Website Sustainability Score
Learn how Ecograder’s website sustainability scoring system works, with tips on how to improve your website’s performance, efficiency, and environmental impact.
Evergreen Content is More Sustainable
In this post, we unpack the long-term benefits of creating evergreen content as part of an effective and more sustainable content governance plan.
Social Sharing Buttons: Pros and Cons
In this post, we explore the pros and cons of social sharing buttons, discussing their impact on marketing and website performance.
How to Estimate Website Traffic
There are several times when you might need to estimate website traffic. In this post, we explore a few of them.