Optimizing Video for the Web
Online video can be an impactful marketing and communications tool. However, with huge file sizes, it can also be your website’s biggest source of carbon emissions. In this post, we’ll…
Category
Digital Media
Digital media can play an important role in how your business or organization markets itself online. We’ll show you how in these posts.
Podcasts, web videos, streaming audio, live video, and other media types offer valuable ways to reach your target audience. Coupled with compelling storytelling tactics, it can be a critical tool for engaging customers, training or informing users, growing an audience, and driving qualified leads. By following the techniques covered in these posts you’ll be digital media savant in no time.
Our topics in this category include how to optimize video for the web, tracking video performance, and how to make audio and video accessible to people with disabilities. We also occasionally create case studies on these projects, like our environmental kiosks for Shedd Aquarium.
Not sure how digital media fits into your overall digital marketing efforts? Check out our digital marketing services and drop us a line.