Which Marketing Metrics Really Matter?
What you measure reveals what you value. Finding and tracking the right marketing metrics for your organization will put you on track to drive long-term success grounded in ethics and…
Author
Mightybytes
Optimize Images to Improve Sustainability
Optimize your images to decrease page load times for better sustainability, usability, and accessibility. In this post, we show you how.
Measure Content Performance in 7 Steps
How do you know if the content you create has a measurable impact? In this post, we break the content performance measurement process into seven simple steps.
How to Get Stakeholder Buy-In For Your Digital Marketing Strategy
In this article, we explore which stakeholders you should speak to when putting together a digital marketing strategy, and what unique needs each group may have.
Redesigning How We Work
After COVID-19, we have an incredible opportunity to redesign our social systems and the economy so they work for people and the planet alike. In this post, we explore how…
Keyword Optimization for SEO and Sustainability
In this post, learn how keyword optimization can improve SEO, increase your content’s ‘findability’, and reduce energy use and digital emissions.
Ecograder and Your Website Sustainability Score
Learn how Ecograder’s website sustainability scoring system works, with tips on how to improve your website’s performance, efficiency, and environmental impact.
Evergreen Content is More Sustainable
In this post, we unpack the long-term benefits of creating evergreen content as part of an effective and more sustainable content governance plan.
Social Sharing Buttons: Pros and Cons
In this post, we explore the pros and cons of social sharing buttons, discussing their impact on marketing and website performance.
How to Estimate Website Traffic
There are several times when you might need to estimate website traffic. In this post, we explore a few of them.