Measure Content Performance in 7 Steps
How do you know if the content you create has a measurable impact? In this post, we break the content performance measurement process into seven simple steps.
Author
Mightybytes
Page Redirects and Website Sustainability
Make your content more usable, findable, and sustainable by incorporating page redirects and helpful error messages into your website governance strategy. This is a straightforward SEO best practice that can…
How do I Create an SEO Keyword Strategy that Works?
In this post we cover how to create a viable keyword strategy with the right search terms based on your business goals. This can be used to inform an effective…
How to Get Stakeholder Buy-In For Your Digital Marketing Strategy
In this article, we explore which stakeholders you should speak to when putting together a digital marketing strategy, and what unique needs each group may have.
Aligning Your Organization with U.N. Sustainable Development Goals
Many organizations—businesses, nonprofits, and government agencies alike—hope for a better world, but devising a specific plan to make measurable improvements over time isn’t easy. In this post, we explore how…
Redesigning How We Work
After COVID-19, we have an incredible opportunity to redesign our social systems and the economy so they work for people and the planet alike. In this post, we explore how…
Stop Writing Web Copy That Over Explains Everything
In this post, we share why clear, simple, easy to understand web copy that can be skimmed is always best. We also cover how to incorporate it into your next…
Keyword Optimization for SEO and Sustainability
In this post, learn how keyword optimization can improve SEO, increase your content’s ‘findability’, and reduce energy use and digital emissions.
How to Transition from Waterfall to Agile Methods
When it comes to managing complex projects, many companies still employ a rigid, top-down process known as ‘waterfall’. In this post, we explore how to transition from waterfall to agile methods…
Business Goals vs. User Experience
In the countless decisions it takes to bring a website or digital product to life, your business goals will often face off against your users’ expectations. How might you find the…