Which Marketing Metrics Really Matter?
What you measure reveals what you value. Finding and tracking the right marketing metrics for your organization will put you on track to drive long-term success grounded in ethics and…
Author
Mightybytes
Optimize Images to Improve Sustainability
Optimize your images to decrease page load times for better sustainability, usability, and accessibility. In this post, we show you how.
Measure Content Performance in 7 Steps
How do you know if the content you create has a measurable impact? In this post, we break the content performance measurement process into seven simple steps.
Page Redirects and Website Sustainability
Make your content more usable, findable, and sustainable by incorporating page redirects and helpful error messages into your website governance strategy. This is a straightforward SEO best practice that can…
How to Successfully Navigate a Homepage Redesign
In this post, we cover how to manage stakeholder expectations about content during a homepage redesign and beyond.
How do I Create an SEO Keyword Strategy that Works?
In this post we cover how to create a viable keyword strategy with the right search terms based on your business goals. This can be used to inform an effective…
How to Get Stakeholder Buy-In For Your Digital Marketing Strategy
In this article, we explore which stakeholders you should speak to when putting together a digital marketing strategy, and what unique needs each group may have.
Aligning Your Organization with U.N. Sustainable Development Goals
Many organizations—businesses, nonprofits, and government agencies alike—hope for a better world, but devising a specific plan to make measurable improvements over time isn’t easy. In this post, we explore how…
Redesigning How We Work
After COVID-19, we have an incredible opportunity to redesign our social systems and the economy so they work for people and the planet alike. In this post, we explore how…
Stop Writing Web Copy That Over Explains Everything
In this post, we share why clear, simple, easy to understand web copy that can be skimmed is always best. We also cover how to incorporate it into your next…