What is Successful Digital Marketing?
In this article we explore different ways to define, adopt, and measure successful digital marketing.
Author
Mightybytes
Tree Testing Your Navigation
Website navigation may seem like an easy and intuitive thing for stakeholders to piece together at the outset of a website redesign. However, carefully considered navigation—validated through UX tools like…
Conducting UX Interviews for Digital Products
In this post, we explore how incorporating interviews into digital product processes creates shared value and, ultimately, saves time and money.
How do I Create an SEO Keyword Strategy that Works?
In this post we cover how to create a viable keyword strategy with the right search terms based on your business goals. This can be used to inform an effective…
Build a More Sustainable Marketing Stack
Use these tools to create a more sustainable marketing stack that prioritizes people and the planet across your digital products, services, campaigns, and programs.
Frequently Asked Questions Regarding The Illinois Benefit Corporation Act
In this guest post, lawyer Steven Thorn answers frequently asked questions about the Illinois Benefit Corporation Act.
How to Find an Ethical Marketing Agency
In this guide, we cover how purpose-driven organizations can find an ethical marketing agency partner in an often confusing industry landscape.
Integrating SEO and PPC Campaigns
SEO and PPC (pay-per-click) ads should work hand-in-hand, not against one another. But how do you manage a campaign that adjusts paid search budgets once organic rankings are achieved?
How to Get Stakeholder Buy-In For Your Digital Marketing Strategy
In this article, we explore which stakeholders you should engage, and what unique needs each group may have, when devising a digital marketing strategy.
Which Marketing Metrics Really Matter?
What you measure reveals what you value. Finding and tracking the right marketing metrics for your organization will put you on track to drive long-term success grounded in ethics and…