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Blog Author: Nicole Hunter

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Get purpose-driven business content at the crossroads of design, technology, marketing, and sustainability.

06.24.2024

Is Ethical and Sustainable AI Possible?

Posted by Nicole Hunter in Business Strategy, Sustainability tagged with Artificial Intelligence, Corporate Digital Responsibility

Image of a person standing before an array of large computers.
In this post, we explore several challenges to achieving more ethical and sustainable AI practices in your marketing. We also share some ideas on how to use AI tools more responsibly.  Read More ›
08.30.2023

Sustainable SEO: Processes and Practices

Posted by Nicole Hunter in SEO and SEM Strategy, Sustainability tagged with Artificial Intelligence, Sustainable Web Design

Image of a search field with buttons that read 'search' and 'I'm feeling green' below the field.
In this post, we explore how to design a sustainable SEO strategy that meets your organization’s marketing needs while also considering the broader social and environmental ramifications of search. Read More ›
06.07.2023

How Crawl Optimization Improves Website Sustainability

Posted by Nicole Hunter in Data and Analytics, SEO and SEM Strategy, Sustainability tagged with Security

Graphic illustration showing various network nodes with the words 'Crawl Optimization'
In this post, we explore how crawl optimization impacts website sustainability and performance. We also touch on various tools and resources to address this issue. Read More ›
01.12.2023

What Can We Really Do About Spam?

Posted by Nicole Hunter in Digital Marketing, Privacy and Security, Sustainability tagged with Artificial Intelligence, Corporate Digital Responsibility

Image of a hand selecting the 'Report spam' option in a pulldown menu
Spam is one of those daily problems we deal with when communicating via the internet. In this post, we explore what you can do about spam and how we might achieve a spam-free future.  Read More ›
10.12.2022

What is Your Data Disposal Strategy?

Posted by Nicole Hunter in Data and Analytics, Sustainability tagged with Corporate Digital Responsibility

illustration of a trash can
In this post, we discuss the benefits and potential pitfalls of your organization’s data disposal practices. Read More ›
06.20.2022

Solidarity, Not Pridewashing 

Posted by Nicole Hunter in B Corporation, Business Strategy

Pride protest sign that reads LGBTIQ+ Lives Matter
In this post, we explore ways to move beyond Pridewashing to create authentic policies and communications that support LGBTQ+ equality not only in the month of June but throughout the year.  Read More ›
05.17.2022

Content Clusters: The Pillars of Your Content Strategy

Posted by Nicole Hunter in Content Strategy, Digital Marketing, SEO and SEM Strategy

Illustration showing a content cluster
Content clusters are important to both SEO and content strategy. But how, specifically, do they work? In this post, we explore how content clusters can improve your digital marketing while also helping users quickly find content that is relevant to their needs.  Read More ›
11.15.2021

Why You Should Use Structured Data

Posted by Nicole Hunter in Data and Analytics, SEO and SEM Strategy

graphic illustration of a baker holding a wedding cake
In this post, we cover how structured data can improve search engine performance, increase clickthrough rates, and provide more relevant information to target users. Read on to learn more. Read More ›
05.19.2021

How to Get Started with Web Accessibility Today

Posted by Nicole Hunter in Accessibility tagged with Corporate Digital Responsibility

featured blog image showing calendar and five accessibility icons
There is a lot to learn with web accessibility. From legal implications to design and technology practices, it can be difficult to know where or how to start. Plus, how do you maintain progress over time? In this post, we share practical tips to jump start digital accessibility efforts within your organization. Read More ›
05.12.2021

Gutenberg Migration: Step-by-Step

Posted by Nicole Hunter in Content Strategy, Digital Marketing, Web Development tagged with Gutenberg, Product Management

illustration showing a content audit, the WordPress logo, and website page components
In this post, we cover key steps you should consider taking when migrating your website to Gutenberg, the WordPress' block-based editor. Read More ›
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