Business Goals vs. User Experience
In the countless decisions it takes to bring a website or digital product to life, your business goals will often face off against your users’ expectations. How might you find the…
Author
Mightybytes
Integrating SEO and PPC Campaigns
SEO and PPC (pay-per-click) ads should work hand-in-hand, not against one another. But how do you manage a campaign that adjusts paid search budgets once organic rankings are achieved?
Aligning Your Organization with U.N. Sustainable Development Goals
Many organizations—businesses, nonprofits, and government agencies alike—hope for a better world, but devising a specific plan to make measurable improvements over time isn’t easy. In this post, we explore how…
How A/B Testing Improves Websites
Here’s how a clear A/B testing strategy can help you make better data-informed decisions, provide better website experiences for customers, and help you more effectively meet business goals.
5 Alternatives to Using a Carousel on Your Website Homepage
The argument against using image carousels—those rotating content teasers that take center stage on so many homepages—is on the rise. In this post, we explore five image carousel alternatives you…
Page Redirects and Website Sustainability
Make your content more usable, findable, and sustainable by incorporating page redirects and helpful error messages into your website governance strategy. This is a straightforward SEO best practice that can…
WordPress Security: How to Protect Your Site from Attacks and Hackers
Because of its widespread usage, WordPress sites are popular targets for spammers, hackers, and internet creeps. In this post, we explore WordPress security and offer several ways to protect your…
WordPress Plugins: Pros and Cons
In this post we explore the pros and cons of using WordPress plugins and how you can choose the right plugins for your site.
How Wireframes and Rapid Prototypes Improve Digital Projects
Wireframes and rapid prototypes are the blueprints behind any successful digital product. In this post, we share how wireframes and prototyping can improve your next digital project.
When you Should—and Shouldn’t—Consider Redesigning your Website
In this post, we discuss important considerations when redesigning your website. We also cover when other options might be better for your budget and schedule.