Steady-State
Inspiring and educational stories from the impact economy
A steady-state economy is the only type of economy that is sustainable over the long term. It is the only type of economy that can meet people’s needs without undermining the life-support services of the planet, and it is the only type of economy that can guarantee stability, security and a good quality of life.
— Deniz Dutton, Towards A Steady State Economy: Learning to Live Within Planetary Boundaries
The Change we Seek: a Steady-State Economy
A steady-state economy prioritizes a high quality of life within the planet’s ecological limits, replacing the goal of ‘more’ with the goal of ‘better’.
Steady-State shares stories of people and communities creating this economy.
1. Doughnut Economics
Pioneered by economist Kate Raworth, Doughnut Economics is a framework based on the U.N. Sustainable Development Goals to achieve a “safe and just space for humanity”—a strong social foundation that respects planetary boundaries.
The stories we tell
Steady-State shares stories of people and organizations using regenerative principles to help communities, ecosystems, and local economies thrive.
2. Ethical Technology
Technology offers unparalleled opportunities to address many of the big, wicked problems we face in society today. It also fuels growing social and economic inequality and rapid ecological destruction. Plus, the impact of technology is often overlooked in assessment frameworks.
The stories we tell
Steady-State shares innovative uses of technology for good, such as case studies and interviews with technology change makers alongside tactical, hands-on stories highlighting ESG-related technology challenges and more responsible alternatives.
3. Sustainable Marketing
To redefine success in marketing, the discipline must evolve from an engine of exponential growth and exploitation to one that helps communities and ecosystems thrive.
The stories we tell
Inspired by Alexis Eyre and Paul Randle’s book, Sustainable Marketing: The Industry’s Role in a Sustainable Future, Steady-State shares tutorials, interviews, and stories of organizations using marketing that’s fit for purpose in the 21st century.
4. Inclusive Design
In order to create an economic system that works for everyone, we need to redesign the tools we already have to help people make more sustainable choices and provide equitable access to information and opportunities.
The stories we tell
Steady-State features stories of people using design to drive systemic change alongside practical tutorials to incorporate these practices into your own work.
5. Responsible Advocacy
Finally, we can’t create better systems without advocating for change in the form of new standards, legislation, and regulatory guidance.
The stories we tell
Steady-State shares practical, responsible advocacy tips to migrate industries and regulations toward a steady-state economy.
Each Issue
includes:
Compelling Stories
Real people and practical tips for responsible business
Research & Reporting
Original research on emerging topics and technologies
Web Tutorials
Actionable tips and tutorials you can use with your team
Shared Learning
Shared learning opportunities through webinars and events