Book

Return on Engagement

by Tim Frick

Return on Engagement: Content, Strategy, and Design Techniques for Digital Marketing is out now.

Achieve the return on engagement that you seek with integrated strategies for honing and maintaining online relationships through personal interaction and compelling digital content. You get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, content dissemination through RSS feeds, and more. Integral tools, such as content management systems, blog software, analytics, browser extensions and API's are also covered in great detail. 

Return on Engagement also gives you contextual descriptions of these tools and techniques that answer the important questions of how, when, where and, perhaps most importantly, why you should implement them. This book features a bonus chapter on Mobile. 

Arranged into four sections: Strategy, On-Site, Off-Site, and The Return, the book is a comprehensive resource for integrating these methods into your business and marketing workflow for concrete results. Peruse the entire Table of Contents.

Return on Engagement features include:

• Detailed real-world examples of companies and organizations who have implemented these techniques and reaped the benefits.

• Hands-on tutorials with screen grabs that cover how to use many of the digital marketing tools outlined in the book.

• Companion website that includes code snippets, links, resources, RSS feeds, profiles, community interaction, and more.

Order your copy now from Amazon's Return on Engagement page.

Published by Focal Press, June 2010.

Reviews:

"Tim Frick shows you how to grow your business by intelligently focusing on the important ways to reach your buyers." - David Meerman Scott, bestselling author of The New Rules of Marketing & PR