2024 Impact Report

Challenging times, yet impactful outcomes—here’s how we fulfilled our ongoing promise to make the web more accessible, sustainable, and a better place for everyone in 2024.

Executive Summary

As an Illinois Benefit Corporation, Mightybytes produces a public-facing report each year that outlines the benefits we create for society. This report highlights how we balance positive social, environmental, and economic impact with the pursuit of profit needed to run a viable company. 

Despite challenges associated with technological disruption, enshittification, an industry in flux, and economic uncertainty, Mightybytes made good on several key impact goals in 2024. Read on to learn how. And thanks very much to everyone who supported us in 2024.

Tim Frick, President
May 2025

Collective Impact With Clients

Mightybytes advances our mission primarily through work with clients. We’re always looking for values-aligned partners with projects that make the world a better place. In 2024, we achieved numerous client milestones, including:

These are just a few clients we helped throughout the year. More importantly, 87% of our clients in 2024 were values-aligned with Mightybytes’ B Corp mission.

B Corp Certification

Mightybytes also re-certified as a B Corp for the sixth time in 2024, earning a B Impact Assessment score of 171.8, our highest yet. This helps us prioritize key company stakeholders in organizational decision-making:

• Workers score: 35.6 points
• Community score: 47.4
• Environment score: 31.4
• Customers score: 34.9

B Lab’s B Impact Assessment validates our commitments and serves as a creative business toolkit for us to design a more impactful agency. We’ve been using it for nearly 15 years now. The distribution of points within each impact area varies based on a company’s sector and size and does not reflect total overall score.

Impact Business Models

When both purpose and profit are directly rolled into a company’s business model, every product sold or service delivered creates a positive impact. To achieve this, Mightybytes utilizes three core Impact Business Models (IBMs). Each IBM includes a Theory of Change that drives the impact we create. 

Sustainability

In addition to the requisite Theory of Change, our sustainability IBM includes:

• Green hosting and website maintenance to improve security and performance, reduce risk, and power cloud accounts with renewable energy. 
• Sustainable web design to help clients to measurably improve the environmental impact of their digital products and services while also reducing costs and lowering emissions.
• Monthly reporting, analysis, and website support that incorporates Ecograder data to encourage a journey of continuous improvement.

Organizations we improved sustainability for in 2024 include:

Accessibility

The Theory of Change that drives our Accessibility IBM helps us achieve the following:

• WCAG 2.2 level ‘AA’ by default on all deliverables to ensure every Mightybytes solution helps people with disabilities experience your content in more meaningful ways.
• Accessibility audits that help stakeholders understand and prioritize website improvements.
• Accessibility training to improve skills, build capacity, and operationalize web accessibility in common digital marketing workflows.

 Organizations we helped with accessibility in 2024 include:

Education

The Theory of Change that drives this IBM includes educating clients and other stakeholders on how to incorporate responsible and more sustainable decision-making and governance into digital workflows, from strategy and implementation to ongoing maintenance and continuous improvement. 

• Client reporting and documentation to help clients and other stakeholders better understand progress over time against key impact and business goals. 
• Presentations and workshops that offer stakeholders hands-on learning opportunities to build capacity, boost performance, and improve digital governance.
• Research and materials to support all of the above, including blog posts, guest lectures, webinars, podcasts, books, reports, and so on.

Beneficiaries of our Education IBM in 2024 include:

Other IBMs

As part of our 2024 recertification, B Lab also recognizes five other Impact Business Models as well. They include:

1. Resource Conservation: We are recognized for our commitment to improving efficiency and reducing emissions and energy use in digital products and services we design and build for clients.
2. Renewable Energy: Mightybytes is acknowledged for working with partners to power hosting with renewable energy.
3. Designed to Give: We give back to our community through education, donations, volunteering, and other means. 
4. Support for Purpose-Driven Enterprises: We actively pursue nonprofits, social enterprises, and other mission-driven organizations as clients.
5. Serving in Need Populations: We commit to accessibility standards in every deliverable.

ESG: Governance Policies and Practices 

Finally, stakeholder governance plays an important role in how Mightybytes manages our business. We incorporate ESG—environmental, social, and responsible economic governance—policies and practices into as much of our day-to-day operations as possible using the B Impact Assessment as our guide.

Environmental Impact

What can we expect from an agency? It can’t be just ‘how to sell more product.’ It has to be a full range of services that help companies change their products and use less energy, so that when people are looking for advice from marketers, that you can connect them up to this bigger conversation. That you can advise them on a range of sustainability questions from the manufacturing right through to the communications, the sales and the corporate claims. It is part of the ESG package to offer these services.

— Sadhbh O’Neil, What Does the IPCC Report Mean for Brands and Agencies?

• Sustainable Marketing: We continue to research the impact our industry has on global sustainability efforts and help our clients create more sustainable marketing solutions, especially when it comes to ethical marketing, artificial intelligence, and combatting greenwashing.
• Emissions: Our company emissions were 22.08 metric tons in 2024. Most of these were Scope 3 emissions. We continue working to reduce our emissions and offset what we can’t reduce.
• Climate Finance: We created an account at Climate First Bank as part of a longer-term strategy to move all company financial accounts to zero- or low-emissions providers. 

Social Justice

Inequality resides not only in having or not having data, but also in having or not having the power to decide what kind of data is being generated and in what form or format, how and where it is amassed and used, by whom, for what purpose, and for whose benefit.

— Angelina Fisher, Thomas Streinz, Confronting Data Inequality

• Data Privacy & Equality: We helped several client organizations improve data privacy and data governance practices to reduce inequality and risk and stay compliant with changing legislation. 
• Certified LGBT Business Enterprise: We continued our LGBTBE certification with the National LGBT Chamber of Commerce in 2024. 
• Policy Advocacy: As a co-chair of the B Corp Marketers Network, we produced a Responsible Tech Advocacy Toolkit and participated in regular policy advocacy calls with B Lab.
• W3C: We were a member of the World Wide Web Consortium (W3C) in 2024, working to advance responsible standards and practices in the tech sector. We also use W3C’s guidelines to drive our accessibility work.

Economic Empowerment

This transformation from a finance to a wellbeing-oriented economy can’t succeed or accelerate without marketing as the conduit between companies and stakeholders at the helm. If companies are society’s innovation workshop, then marketing is the set of tools inside.

— Alexis Eyre, Paul Randle, Sustainable Marketing: The Industry’s Role in a Sustainable Future

• Team Education & Wellness: Mightybytes has committed to paying a living wage since 2011. We also maintain a low-to-high pay ratio of 1-to-1.35, flexible work schedules as needed, and supporting continuous learning and development.
• Supply Chain: The company continues its Buy from B Corps First policy while also exploring how to help clients build more sustainable marketing stacks.
• Legal Governance: As noted above, Mightybytes is an Illinois Public Benefit Corporation. We also maintain a non-binding Code of Ethics that dictates many of our client practices.

Supporting Communities & Ecosystems

The B Corp movement is transforming the global economy to benefit all people, communities, and the planet. As part of this movement, we’re grateful for our clients and all those who support Mightybytes in one way or another. We wouldn’t be able to make the progress described in this 2024 Impact Report without them. Thank you.

If you have any questions whatsoever about the content shared in this impact report, please reach out. We’d love to hear from you. Thank you.