How We Work
Here's our time-tested process for creating long-lasting, shared success.
Our
Digital Agency
Process
Here’s how Mightybytes collaborates with clients to build trust and create long-term, shared value in our relationships. The time-tested methodology below was created and refined over hundreds of digital projects spanning nearly thirty years in business.
Redefining Success
Certified B Corp agencies like Mightybytes and others are pioneering holistic and more regenerative ways to approach marketing, product development, and digital strategy.
Rather than extractive and often exploitative growth models, our agency process incorporates responsible social, environmental, and economic practices to transform these disciplines into engines of stakeholder well-being. Learn more in our B Corp Impact Hub.
The Process
Rigorous yet flexible, Mightybytes’ methodology includes five steps outlined below.
1. Strategy First
We start every engagement with at least one strategy session where key project stakeholders collaborate to build consensus on the best path forward.
This provides a functional yet flexible plan to meet our collective goals while setting the tone for our working relationship, communication protocols, meeting frequency, expectations, and so on.
- Touchpoints: Typically a kickoff call, research, and one or more workshops
- Example deliverables: Depends on the nature of our engagement, often includes product roadmaps, service blueprints, diagrams, documents, and so on
- Timing: Depends on scope of project; often 4-6 weeks
The strategy workshop was a much-needed guided process that truly helped our team clarify and solidify the main goals for our project.
— Emily Ladau | Digital Content Manager | Disability & Philanthropy Forum
2. Stakeholder & Ecosystem Evaluation
To prioritize desired outcomes while minimizing potential harm or unintended consequences, we look beyond primary users and target customers to understand the motivations and material needs of affected parties within an organization’s business ecosystem.
Prioritizing stakeholder needs throughout a project’s life cycle builds trust, improves sustainability, and increases chances for enduring success.
- Touchpoints: Typically a kickoff call, stakeholder research, interviews, and one or more workshops
- Example deliverables: Business ecosystem and stakeholder maps, materiality matrix, motivation profiles, personas, customer journey maps, and so on
- Timing: Varies depending on scope; usually several weeks
Ethical Marketing Agency Guide
Not sure what to look for in an agency partner? This guide to finding an ethical marketing agency can help.
3. Iterative Collaboration Cycles
We break projects down into manageable components, then deliver them in cycles to move our collective goals forward. We engage clients every step of the way during these cycles.
- Touchpoints: Regular check-ins, deliverables review sessions, testing reports, etc.
- Example deliverables: Varies from project to project but could include anything from information architecture diagrams and interactive prototypes to design comps, feature components, etc.
- Timing: Depends on project scope and timing
We started out wanting to improve the Adopt-a-Beach website. Ultimately though, the ideas generated throughout the Sprint led us to change our thinking about how some parts of the program work.
I think the distinction is a key one for us that showed the power of this type of exercise. We started with a problem—crappy website—and ended up challenging some of our assumptions about how the program works (beyond just the website). Overall, we’re going to end up with a stronger program and a better digital experience for our volunteers.
— Jennifer Caddick | Former Vice President, Communications & Engagement | Alliance for the Great Lakes
4. Speed-to-Value
Through rigorous investigation, continued learning, and ongoing prioritization, we focus on what matters. This leads to faster launches for quicker impact. Then we can test, learn, and optimize to maximize value over time.
- Touchpoints: Project progress calls, review sessions, budget and timeline discussions, retrospectives, etc.
- Example deliverables: Priority lists, backlog reviews, burndown charts (budget, timing, etc.), audit and testing reports, and so on
- Timing: Depends on project scope and timing
The Mightybytes team is professional and so knowledgeable about websites that we felt totally confident throughout the redesign process from start to finish. They listened to our pain points and worked to make our newly designed site simpler to navigate and find information. They continually kept us informed, on schedule, and on budget.
— Alice Konopasek | Manager, Technology & Digital Services | NAFEM
Improving the Web with Standards
Learn how the World Wide Web Consortium’s Accessibility and emerging Web Sustainability Guidelines inform our process.
5. Long-Term Sustainability
Finally, by focusing on testing, measurement, and continuous improvement, we support secure, stable, low-impact systems built to last and grow as your needs do while minimizing risk.
Plus, we’re always available at a moment’s notice should something unexpected come up.
- Touchpoints: Check-in calls and meetings at a predictable cadence, workshops as needed
- Example deliverables: Monthly reports, accessibility, sustainability, or security audits, performance reports, and so on
- Timing: Varies depending on scope
Improving Sustainability Over Time
Learn how we use our web sustainability tool Ecograder to help clients improve website usability and performance over time while also reducing emissions.
Our partnership with Mightybytes over the years has been instrumental in helping NABP build out and grow its digital marketing practice. Their team keeps us focused on driving long-term results while delivering multiple projects and troubleshooting unforeseen challenges at a moment’s notice. It’s invaluable.
— Larissa Doucette | Marketing Senior Manager | National Association of Boards of Pharmacy
Let’s Solve
Some Problems
Together
No matter where you are in your sustainability or digital marketing journey, we’re confident we can help. With nearly thirty years in business helping purpose-driven businesses, nonprofits, civic agencies, and social enterprises, Mightybytes has both the experience and track record to help you meet your goals.
Still have questions about our work?
Schedule a free strategy call with Tim.