YMCA of the USA

Here’s how Mightybytes grew the national YMCA headquarters’ online presence, helping them reach digital marketing goals through continuous improvement and ongoing feature development. 

YMCA of the USA came to us with significant content management challenges.

• They didn’t have a functional content management system (CMS) that allowed them to easily maintain content.
• This required them to spend a lot of time and money on workarounds and expensive vendors.
• The current site also didn’t work across various devices and platforms.

The organization needed a robust content management solution to streamline internal content workflows and set them up for future growth.

Wireframes for multiple user agents helped our teams better understand how content would perform on various devices.

After an initial discovery process, collaborative wireframing exercises helped build consensus on key aspects of the project.

• YMCA’s team got clarity on page layouts and key features.
• Our design team could skin page templates to adhere to new brand standards.
• Developers better understood how to build out the robust site’s components and features.

A functioning content management system (CMS) dramatically improved YMCA of the USA’s ability to manage new and existing site content.

• The new CMS empowered site admins to easily manage content.
• This enabled the organization to quickly make more strategic content creation, management, and marketing decisions. 
• This saved the organization time and money.

The success of this initial partnership laid the groundwork for Mightybytes to help YMCA of the USA continue improving their online presence over time.

Our efforts included:

• Site Maintenance: Updating features and components to reduce risk, improve security,
• New Features: designing and developing scores of new website features
• User Experience: updating their marketing content so that it better served user needs
• Clear Communications: more clearly communicating the organization’s inspiring message to build healthy spirit, mind, and body for all. 

Our work with YMCA of the USA helped the organization evolve its content strategy to better support robust digital marketing efforts. In turn, the organization grew its team and was able to take on bigger online marketing initiatives.