Climate Ride

Here’s how Mightybytes helped a growing environmental nonprofit use design, technology, and digital strategy to track, measure, and improve upon important marketing goals. 

Climate Ride is a Montana-based nonprofit that produces multi-day endurance events around the world. These events raise funds for over 100 nonprofit beneficiaries in active transportation, sustainability, climate, and the environment.

Mightybytes helped Climate Ride manage their entire online presence, from their website and online store to social media campaign planning and improving conversion metrics.

First, we redesigned Climate Ride’s website to provide a more intuitive user experience for target groups consisting of donors, riders, and potential sponsors.

The redesign process included sustainability elements to make the site more lightweight and energy efficient. We also migrated Climate Ride to green hosting powered by renewable energy. The site was featured on Sustainable Brands as a case study for digital performance, efficiency, and sustainability.

During our relationship, we helped Climate Ride with multiple projects that improved important metrics for the organization. For example, site conversions increased by nearly 75% after the redesign and several targeted campaigns.

• E-Commerce: We launched an online store to sell Climate Ride merchandise.
• Social Engagement: We created and managed social media campaigns during rides to increase awareness and engagement.
• User Journeys: We established important funnels and conversion goals to help increase online donations and rider registrations.
• Content Strategy: We streamlined Climate Ride’s content strategy to focus on just a few key engagement and conversion goals.
• Information Architecture: As part of this process, we updated their website to include more intuitive navigation and cleaner design elements.

Climate Ride’s 100+ beneficiary nonprofits are creating a better future for people and the planet. Their efforts include:

• Building healthier and more sustainable transportation infrastructure in U.S. cities
• Conserving natural habitats such as the Great Lakes and our national parks
• Promoting climate and environmental conservation education
• Improving sustainability and renewable energy initiatives around the globe.

These organizations come to rely on the collective millions of unrestricted dollars granted by Climate Ride. We are proud to play even a small role in this inspiring organization’s big mission.