Good UX design practices make the difference between an okay website or digital product and a great experience that delights, or even excites users while also meeting your business or marketing goals.
Strong user experience design typically has a dramatic impact on your bottom line, improves brand value, and, most importantly, helps your customers or stakeholders quickly and easily get what they need.
We start every web design project the same way: by listing an organization's business and user goals. Before we move on to sexier things like style tiles and page design, we need to figure out what each website needs to accomplish from an organizational or business standpoint, and what visitors expect to see or do there.
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A recent shift in position from the Department of Justice could have legal ramifications for how people with disabilities access your website.
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We’ve been working really hard at Mightybytes lately to marry content strategy and design. For a long time, these two disciplines existed in silos, which meant that when we built a website, a designer would create wireframes using placeholder text, then a content person would add the actual web copy later, once the designs were approved by the client.
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Marketing automation can save organizations huge amounts of time and money, but they can also frustrate your customers. In this post, we explore several automation techniques that can be used to delight—rather than alienate—your users
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In the countless decisions it takes to bring a website to life, your business goals will often face off against your users' expectations. How can you find the happy medium between achieving your business goals and creating a pleasant experience for website visitors?
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Last month I participated in a SheSays "Women in UX" panel discussion with Elizabeth Benker and Jennifer Chiang at the amazing Grindspaces in downtown Chicago. There were over 115 women that participated in an open discussion on what UX means (it’s more elusive than you think!) and the realities of practicing it in your client work. Each panelist was asked to answer a series of questions about their work as it related to UX, so I thought I'd share my answers here to give a bit more insight into the UX work we do here at Mightybytes!
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A website navigation may seem like an easy and intuitive thing for stakeholders to piece together at the outset of a website redesign, but a carefully considered navigation — validated through UX tools like tree testing — will guarantee that site content will be accessible.
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