EcoGrader is a free tool that grades your websites on sustainability. EcoGrader helps you find quick and easy ways to reduce consumption, eliminate waste and use less energy. EcoGrader has been featured in Fast Company’s CoExist, The Green Market Oracle, Sustainable Brands and other publications.

Achieve the return on engagement that you seek with integrated strategies for honing and maintaining online relationships through personal interaction and compelling digital content. You get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, content dissemination through RSS feeds, and more. Integral tools, such as content management systems, blog software, analytics, browser extensions and API’s are also covered in great detail.

Return on Engagement also gives you contextual descriptions of these tools and techniques that answer the important questions of how, when, where and, perhaps most importantly, why you should implement them. This book features a bonus chapter on Mobile.

Arranged into four sections: Strategy, On-Site, Off-Site, and The Return, the book is a comprehensive resource for integrating these methods into your business and marketing workflow for concrete results. Peruse the entire Table of Contents.

Return on Engagement features:

• Detailed real-world examples of companies and organizations who have implemented these techniques and reaped the benefits.
• Hands-on tutorials with screen grabs that cover how to use many of the digital marketing tools outlined in the book.
• Companion website that includes code snippets, links, resources, RSS feeds, profiles, community interaction, and more.

Order your copy now from Amazon’s Return on Engagement page.

Published by Focal Press, June 2010.

Reviews:

“Tim Frick shows you how to grow your business by intelligently focusing on the important ways to reach your buyers.” – David Meerman Scott, bestselling author of The New Rules of Marketing & PR

Real return on engagement

“…just about a guaranteed return on your investment in the price of the book…his answers to how when where and why to put the tools that are out there to use, for yourself, or your company…is a book that will absorb you and will not collect dust on your bookshelf any time soon.” – G. Scott, Amazon 5 Star Review

Better than an SEO guide

“…This book is the rare, hyperbole-free book that can help you create a website (and other marketing materials as well) that actually addresses your potential or existing customers’ needs thereby giving them a reason to stay and read more…the first I’ve read that can help you develop a marketing strategy that can succeed in a facebook-twitter-youtube-google world…I would recommend “Return on Engagement” to anyone who markets on the web.” – Claire Jordan, author of The Do It Yourself Virgin, Amazon 5 Star Review

Excellent reference text for the blogger

“Functioning as a classic “learning” textbook, but with a sly sense of humor and excellent readability, Return on Engagement is a must-have for anyone in business who deals with blogs and social media...” – Jill Florio Bellaonline Manager, Amazon 5 Star Review

Managing Interactive Media Projects offers important insights and techniques for various approaches to the process of creating interactive media. It covers the ever-important steps of planning, documenting, writing, designing, implementing, testing, debugging and maintaining various types of interactive media projects such as content-managed websites and Flash apps. Detailed breakdowns of key steps in developing interactive projects coupled with in-depth case studies and digital supplemental materials make it a valuable resource in today’s creative market. Written in a cohesive yet easy to understand manner, this book will transform the daily drudgery of technical specifications and documentation into an easy-to-implement process that will help readers to surpass even their own expectations on their interactive media projects.

Its process-oriented content focuses primarily on best practices for creating Web, Flash and other interactive projects both simple and complex with special attention to communication and organization in client-vendor relationships. Each chapter is supplemented with relevant project profiles, case studies, exercises and sidebars that complement various topics discussed within the text and give the book a practical and ‘real world’ approach to project success.

From the birth of a media project idea to the implementation and maintenance of that project, this book provides the skills and know-how to master the process of managing interactive media projects.

Published by Delmar Cengage Learning, October 2007.

Amazon Customer Reviews:

“Great professional introduction for college students,” December 23, 2008

“Finally found a project management book that I actually enjoyed and finished,” March 14, 2010

Managing Interactive Media Projects has been used for course curriculum in many colleges and universities across several countries, including the New England Institute of Art, Johns Hopkins University, the Art Institute of California, and others.

Enjoy them with a good meal, in the conference room, or on deadline. Any way you drink ‘em, they spell GOOD TASTE. For more information on our brews check out photos and descriptions of past creations on our Mightybrew Tumblr.

Are you looking for a way to spice up your email campaigns? Look no further. Your friends at Mightybytes have compiled this free eBook to help you get the most from your email marketing efforts. Yes, it’s free and covers five categories with countless ways to improve performance, engagement levels, and campaign tracking.

This eBook is a comprehensive resource for integrating these methods into your email marketing campaigns.

• Content
• Adapt for Mobile
• Design
• Social Sharing
• Analytics

Much of the content comes from several popular blog posts, Tim’s Return on Engagement, our friends at Emma, and many other credible sources. After reading this eBook, you’ll be more prepared and equipped with the knowledge to make a successful email marketing campaign.