Software

Swapley

Coming in February 2012!

Swapley is a time-saving tool for keeping groups and contacts synced between CRM systems and email service providers.

Our first integration—MyEmma with 37Signals’ Highrise—keeps contacts updated between these two apps and converts Emma Groups to Highrise Tags. Swapley will launch in February 2012 with plans for additional integrations down the line.

We are currently looking for beta testers, so if you use Emma and Highrise, please consider joining us by clicking the sign-up button to the left.

Mightybrew

Introducing Mightybrew.

Hand-crafted with pixel precision at the Mightybytes HQ, these ales and micro-brews come to you with just the right amount of hops, malt, spices, and splines.

Enjoy them with a good meal, in the conference room, or on deadline. Any way you drink ‘em, they spell GOOD TASTE.

API IPA

American-Style IPA

API-IPA is a dry-hopped India Pale Ale that packs a hoppy punch. We brewed API-IPA for the Return on Engagement book release party in June 2010.

IPAddress

India-Style Pale Ale

IPAddress helps fights cancer. No, really, it does. A portion of the proceeds from the Brewers Best kit we used to brew this beer go to Pints for Prostates, a grassroots campaign that uses the universal language of beer to reach men with an important health message. IPAddress is an India-style pale ale brewed for the 2011 holiday season.

Downtown Mighty Brown

Brown Ale

Our first growler-bottling experience, Downtown Mighty Brown is a brown ale whose big, malty flavor lives up to its mighty name and the sizable bottle it comes in. Brewed for the 2010 holiday season, Downtown Mighty Brown made the rounds and kept the palettes of many a client warmed well into the new year.

Mighty Theo Brew

West Coast-Style Double IPA

Our good buddy Theo took a break from running marathons and brewing award-winning beers to help us devise a west coast-style double IPA recipe that knocked our socks off. In fact, we liked it so much we put Theo’s name on it and shared it with clients and friends over the 2011 holiday season. We will definitely brew this one again.

Hopportunity Knocks

Imperial Pale Ale

Hopportunity Knocks is an Imperial Pale Ale. With big, hoppy flavor and a high ABV, this brew made the 2010 holidays special for many friends and clients. Some were distributed to clients while others were reserved for a holiday gathering of big-flavored proportions.

World Wide Wheat

American-Style Wheat Beer

The American counterpart to Wel Weit Weiss, World Wide Wheat was brewed for the Return on Engagement book release party in June of 2010 and disappeared in no time.

Welt Weit Weiss

German-Style Wheat Bier

Welt Weit Weiss is a German-Style wheat bier perfect for relaxing with on a warm summer night. We brewed Wel Weit Weiss for Return on Engagement’s book release party in June of 2010. Considering the AC was not yet working in our new office the night of the party, we tore through our supply of Wel Weit Weiss in no time.

Tripel Caramel Explosion

Belgian-Style Ale

Tripel Caramel Explosion is a Belgian-style ale brewed for Return on Engagement’s book release party in June of 2010. We called it Tripel Caramel Explosion because of its sweet mouthfeel and the fact that it literally did explode.

Evil Tween Ale

Red Ale

We brewed Evil Tween—a rich and full-bodied red ale—for a holiday soiree to which we invited clients, co-workers, and friends. The label for Evil Tween Ale won an American Graphic Design Award in 2009.

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American-Style Cream Ale

An American-Style Cream Ale, FF0000FFFFFF0000FF was brewed for Return on Engagement’s book release party in June 2010. As usual, this brew’s name is full-on geekspeak.

Ale Type=Pale

American Micro-Brewed Pale Ale

An American micro-brewed pale ale with a hoppy finish,

was one of three beers brewed in the spirit of the holiday season. WARNING: excessive consumption of this brew may cause undeclared variables. The label for Ale Type=Pale won an American Graphic Design Award in 2009.

After FX Ale

Amber Ale

After FX Ale is a tasty malt-forward amber ale with a penchant for nested compositions. All three of our 2009 brews were reviewed on Beer Obsessed. The label for After FX Ale also won an American Graphic Design Award in 2009.

eBook

Five Ways to Email Marketing Success

Check out this free eBook on getting better results from your email marketing efforts.

Are you looking for a way to spice up your email campaigns? Look no further. Your friends at Mightybytes have compiled this free eBook to help you get the most from your email marketing efforts. Yes, it’s free and covers five categories with countless ways to improve performance, engagement levels, and campaign tracking.

This eBook is a comprehensive resource for integrating these methods into your email marketing campaigns.

• Content
• Adapt for Mobile
• Design
• Social Sharing
• Analytics

Much of the content comes from several popular blog posts, Tim’s Return on Engagement, our friends at Emma, and many other credible sources. After reading this eBook, you’ll be more prepared and equipped with the knowledge to make a successful email marketing campaign.

Book

Return on Engagement

by Tim Frick

Return on Engagement: Content, Strategy, and Design Techniques for Digital Marketing is out now.

Achieve the return on engagement that you seek with integrated strategies for honing and maintaining online relationships through personal interaction and compelling digital content. You get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, content dissemination through RSS feeds, and more. Integral tools, such as content management systems, blog software, analytics, browser extensions and API's are also covered in great detail.

Return on Engagement also gives you contextual descriptions of these tools and techniques that answer the important questions of how, when, where and, perhaps most importantly, why you should implement them. This book features a bonus chapter on Mobile.

Arranged into four sections: Strategy, On-Site, Off-Site, and The Return, the book is a comprehensive resource for integrating these methods into your business and marketing workflow for concrete results. Peruse the entire Table of Contents.

Return on Engagement features:

• Detailed real-world examples of companies and organizations who have implemented these techniques and reaped the benefits.
• Hands-on tutorials with screen grabs that cover how to use many of the digital marketing tools outlined in the book.
• Companion website that includes code snippets, links, resources, RSS feeds, profiles, community interaction, and more.

Order your copy now from Amazon's Return on Engagement page.

Published by Focal Press, June 2010.

Reviews:

"Tim Frick shows you how to grow your business by intelligently focusing on the important ways to reach your buyers." - David Meerman Scott, bestselling author of The New Rules of Marketing & PR

Real return on engagement

"...just about a guaranteed return on your investment in the price of the book…his answers to how when where and why to put the tools that are out there to use, for yourself, or your company…is a book that will absorb you and will not collect dust on your bookshelf any time soon." - G. Scott, Amazon 5 Star Review

Better than an SEO guide

"...This book is the rare, hyperbole-free book that can help you create a website (and other marketing materials as well) that actually addresses your potential or existing customers’ needs thereby giving them a reason to stay and read more…the first I’ve read that can help you develop a marketing strategy that can succeed in a facebook-twitter-youtube-google world…I would recommend “Return on Engagement” to anyone who markets on the web." - Claire Jordan, author of The Do It Yourself Virgin, Amazon 5 Star Review

Excellent reference text for the blogger

"Functioning as a classic “learning” textbook, but with a sly sense of humor and excellent readability, Return on Engagement is a must-have for anyone in business who deals with blogs and social media..." - Jill Florio Bellaonline Manager, Amazon 5 Star Review

Book

Managing Interactive Media Projects

by Tim Frick

Managing Interactive Media Projects by Tim Frick is available on Amazon.com and at fine bookstores everywhere.

Managing Interactive Media Projects offers important insights and techniques for various approaches to the process of creating interactive media. It covers the ever-important steps of planning, documenting, writing, designing, implementing, testing, debugging and maintaining various types of interactive media projects such as content-managed websites and Flash apps. Detailed breakdowns of key steps in developing interactive projects coupled with in-depth case studies and digital supplemental materials make it a valuable resource in today's creative market. Written in a cohesive yet easy to understand manner, this book will transform the daily drudgery of technical specifications and documentation into an easy-to-implement process that will help readers to surpass even their own expectations on their interactive media projects.

Its process-oriented content focuses primarily on best practices for creating Web, Flash and other interactive projects both simple and complex with special attention to communication and organization in client-vendor relationships. Each chapter is supplemented with relevant project profiles, case studies, exercises and sidebars that complement various topics discussed within the text and give the book a practical and 'real world' approach to project success.

From the birth of a media project idea to the implementation and maintenance of that project, this book provides the skills and know-how to master the process of managing interactive media projects.

Published by Delmar Cengage Learning, October 2007.

Amazon Customer Reviews:

"Great professional introduction for college students," December 23, 2008

"Finally found a project management book that I actually enjoyed and finished," March 14, 2010

Managing Interactive Media Projects has been used for course curriculum in many colleges and universities across several countries, including the New England Institute of Art, Johns Hopkins University, the Art Institute of California, and others.