Turnstone Furniture

Photo Booth
2011

Links:

  • Turnstone BusTurnstone Bus making the rounds.
  • Group in photo boothChicago Ideas Week attendees in the booth.
  • peoples ideasSample ideas.
  • person in the photo boothOur booth in action.
  • Peoples ideasMore ideas.
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Caption

Mightybytes photo booth tours the city on Turnstone's bus during Chicago Ideas Week.

Chicago Ideas Week (CIW), which took place in October 2011, brought the world’s top speakers together with Chicago’s best thinkers to create an ecosystem of innovation, exploration, and intellectual recreation. CIW talks lasted about 90-minutes featuring 2-6 speakers presenting on various themes at venues throughout Chicago during the week. Turnstone Furniture was a sponsor of CIW and Mightybytes created an eco-friendly photo booth for the event so people could share their ideas.

OUR APPROACH

Purposely lo-fi and originally created for our sponsorship of the Andersonville Farmers Market during Green Week, the booth is meant to be lightweight, easily transported, and quick to assemble, making it a perfect fit for Turnstone’s show-on-the-go tour bus. For Chicago Ideas Week, we gave the booth a 2.0 upgrade, adding several pieces of hardware, a new camera, new fabric, and Turnstone-specific brand elements both on the booth and in the photos it produced.

IMPLEMENTATION

Mightybytes team members traveled around Chicago with the Turnstone bus, setting the booth up and making sure all the pieces ran smoothly at each location. We were at multiple locations throughout the city each day following different CIW talks and presentations. Booth participants were encouraged to write their ideas on sheets of paper for use in photos, which were branded with Turnstone and Chicago Ideas Week imagery and uploaded to the booth Flickr feed on Turnstone’s website.

Here is everything we used to create the photo booth:

  • Mac Mini
  • Logitech webcam
  • Sparkbooth software
  • Verizon MiFi card
  • PVC piping for photo booth structure
  • Custom-sewn fabric cover

THE RETURN

The booth generated 187 photos during the week and garnered a 180% increase in traffic to the Turnstone site during Chicago Ideas Week. Instant upload capabilities to Turnstone’s slideshow allowed for immediate display of booth photos on an accompanying monitor as well.

Interested in using our booth for your own event? Just get in touch with us.