Our ongoing digital partnership helps this charity bike ride raise funds for the environment, sustainability and active transportation
We really appreciate our relationship with Mightybytes and have come to rely on them as a valued partner over the years. They are one of the few companies we know with equal expertise in marketing, design and technology.
Caeli Quinn Co-Founder and Executive Director Climate Ride
Mightybytes has an ongoing partnership with Climate Ride, a multi-day hiking and cycling events that raises funds for active transportation and the environment. As their go-to agency for all things digital, we’ve helped them manage their online presence with everything from website redesigns to social media campaign planning and conversion metrics.
Like Climate Ride, the Mightybytes team loves bikes and the planet, so we were thrilled to become their partner on a website redesign in 2011. We started by providing a more intuitive user experience for target groups of donors, riders and potential sponsors, which increased site conversions by nearly 75%.
In our ongoing work, we’ve helped Climate Ride launch an e-commerce platform, create and manage social media campaigns during rides, and establish important goals and funnels to help increase online donor conversations. In 2014, we further streamlined Climate Ride’s content strategy and gave their website an update that included improved information architecture and cleaner design elements.
In 2014, Climate Ride granted over $725,000.00 to its beneficiaries, pushing the organization’s total grants over the $2 million mark. These organizations will put the money toward building healthier and more sustainable transportation infrastructures in U.S. cities, conserving natural habitats such as the Great Lakes and our national parks, and promoting environmental education, sustainability and renewable energy initiatives around the globe.