CareerBuilder
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The Blue and Orange Bowl home screen.
Complete passes to potential new hires using the spacebar and arrow keys on your keyboard.
The Blue and Orange Bowl has three levels of increasing difficulty.
Level one start screen.
Add your high score or send the game to a friend once you're done.
CareerBuilder uses The Blue and Orange Bowl interactive football game to foster engagement with current and potential customers.
As the global leader in human capital solutions, CareerBuilder helps organizations target and attract their most important asset —their people.
OUR APPROACH
CareerBuilder asked us to create an animated interactive game that would engage registered users and companies that advertise on their website while promoting the upcoming Super Bowl. This specific concept and deadline drove our production schedule, which influenced football-based game concepts, a three-level game structure, custom illustrations of target site users, and other important content elements.
IMPLEMENTATION
We designed and built The Blue and Orange Bowl in Adobe Flash and game play is based on completing passes. Its features include:
- Three levels of increased speed and difficulty
- Top ten high score tracking system
- A profanity filter
- A ‘send to a friend’ sharing feature
We also created original illustrations and interface graphics. Characters in the game are designed to represent potential jobs that you can find on CareerBuilder. Can you beat the high score?
THE RETURN
The project was launched as part of a specific CareerBuilder promotion that drove up new customer registrations and was well received by their existing customer base as well. It also earned Honorable Mention from the 2009 Hermes Creative Awards (see link above).