Andersonville Chamber of Commerce, Andersonville Development Corporation

Andersonville is the quaint Chicago neighborhood we have called home since opening our doors in 1998. Its roots as a community extend well back into the 19th century, when immigrant Swedish farmers started moving north into what was then a distant suburb of Chicago. When the Andersonville Development Corporation and Andersonville Chamber of Commerce approached us about the idea of a video showcasing the neighborhood’s highlights we jumped at the chance to create it.

OUR APPROACH

The project originally started out as coverage of Andersonville Green Week, an event we helped sponsor in 2010, and quickly evolved into highlighting the neighborhood overall to help spur local tourism and economic development. Recurring interview themes of sustainability, events, shopping local, and the neighborhood’s small town feel allowed us to easily organize content into specific sections.

IMPLEMENTATION

We shot the video in high definition using our Sony PMW-EX1 camera and a variety of Flip Mino HD cameras. Setup for most of the interviews happened during the Andersonville Farmers Market. We also interviewed local business owners in their stores and shot b-roll of various events. Our clients also got in on the act by shooting various clips around the area as well, making this truly a community effort.

Features:

• Highlights many unique elements of our neighborhood: events, shops, sustainability, etc.
• Showcases “quaint village in a world-class city” element to neighborhood
• Interviews with dozens of business owners and residents
• And, perhaps most importantly, it shows A CHICKEN EATING CORN!

THE RETURN

The video was distributed via TubeMogul to multiple social networks and shared via Facebook, Twitter, LinkedIn, etc. We are still tracking playback and performance analytics. It will also be used at events and shared with other neighborhood economic development groups across the country.