10.27.08
Digital Marketing Series: Tip #5
Posted by Tim Frick in Digital Marketing
Tactic: Use RSS to aggregate your content across multiple sites and allow users to subscribe to your content feed. Why It Works: RSS (Really Simple Syndication) is another way to quickly and easily distribute your content across multiple sites and directly to users via web, mobile and desktop-based software, typically called aggregators or readers. RSS works on the premise of converting your content to a standardized XML-based feed that can then be consumed by sites and software that support the format. RSS feeds typically include full or summarized text plus metadata that includes publishing dates, authorship or links to image, audio or video content. Users who subscribe to your feed are…Read more »
RSS 2.0