10.12.08
Digital Marketing Series: Tip #4
Posted by Tim Frick in Digital Marketing
Tactic: Implement an educational email campaign (not one that is filled with thoughtless marketing messages). Why it Works: As long as you provide content that your subscribers can use or that they find thought-provoking you shouldn’t have to worry about your newsletter being considered junk or spam. An occasional ‘hey look what we did’ marketing message is fine, but for the most part newsletters work better when they meet the information needs of those to whom they are sent. Services such as MyEmma or Constant Contact let you track user behaviors and feed customized information appropriately. If everyone clicked on the newsletter story about online video but no one looked at…Read more »
RSS 2.0