10.07.08

Digital Marketing Series: Tip #1

Tip #1: Integrate a content management system (CMS) with your site.

Why It Works:
In a nutshell, regular content updates increase search engine ranking. Search engine spiders constantly crawl the web looking for new content. If your content is constantly updated, chances are the site will get crawled more frequently. Also, having a site that can be updated at a moment’s notice not only keeps your site from appearing stale and outdated, but inspires repeat visits from users as well.

Resources:
It is important to define your needs now and moving forward to make an educated decision about which CMS to choose. Open source tools are free but you can’t just call tech support when something’s not working. Commercial tools may not offer the features you are looking for. Oftentimes, blog software, which is relatively easy to install and configure, can serve as a perfectly viable CMS but these solutions come with their own inherent shortcomings as well. If you can define your content needs now and down the line, it will go a long way in helping you make the right decision.

Below are just a few CMS solutions available:

Expression Engine: flexible commercial tool that we have come to really appreciate
Joomla: open source tool that offers many extensibility options
Drupal:  open source tool that offers many extensibility options and a huge developer community
WordPress: blog software that can be customized for use as CMS
Movable Type: blog software that can be customized for use as CMS

How We Have Embraced It:
At this juncture, with few exceptions, Mightybytes only creates content managed web solutions for our clients. Sure, they may be more complicated to implement and have specific server requirements, but the benefits earned from using a CMS far outweigh those any static content solution can offer. Our clients appreciate the power a CMS gives them and it allows us to focus on creating design and development solutions that specifically suit their needs rather than making text changes and adding news stories.

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