10.07.08
Digital Marketing Series: Tip #1
posted by Tim Frick at 1:03 pm
Tip #1: Integrate a content management system (CMS) with your site. Why It Works: In a nutshell, regular content updates increase search engine ranking. Search engine spiders constantly crawl the web looking for new content. If your content is constantly updated, chances are the site will get crawled more frequently. Also, having a site that can be updated at a moment’s notice not only keeps your site from appearing stale and outdated, but inspires repeat visits from users as well. Resources: It is important to define your needs now and moving forward to make an educated decision about which CMS to choose. Open source tools are free but you can’t just call tech support when something’s not working. Commercial tools may…Read more »
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