08.26.09

Web Design and Marketing Solutions Review

Posted by Tim Frick in Books, Design, Digital Marketing, Web Design

Though marketing is in the title, this book is all about content: how to write it, design it, organize it, break it into manageable chunks, keep it from getting you into trouble, and perhaps most importantly, get it to drive traffic to your site (thus, the marketing moniker). The content-centric techniques offered to keep your website in tip-top shape for both users and search engines ultimately make it the best marketing tool in your arsenal.

Web Design and Marketing Solutions devotes a chapter each to all the major sections most corporate or business-related websites might need, including About Us, Contact, Products, Services, Support, Terms of Use, Privacy Policies and even the company blog. It covers in specific detail what each of these sections should include, how to write keyword-rich content for them, how to design the pages for maximum usability, and how to position them within the navigation structure of your site. The book also covers contingency design techniques for creating redirects, custom status code and error messages, proper form and search design, email newsletter creation, online advertising, and a slew of other topics relevant to both web designers and marketers. Workflow techniques are backed up by technical expertise and abundant footnotes for equally relevant source material.

The book is a hefty tome, weighing in at nearly 400 pages, but the author’s breezy and sometimes funny prose makes the pages whiz by. And each of those nearly 400 pages is chock full of valuable information on how to get the most out of your website. Highly recommended.

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