10.31.08
We just made a significant update to our online portfolio. The new Work Page 3.0 sports a spiffier interface, increased usability, and best of all, is…Read more »
10.27.08
Posted by Tim Frick in Digital Marketing
Tactic: Use online tools like TubeMogul or blip.tv to easily distribute your video content across multiple community-based video sharing sites. Why It Works: These sites make it easy for users to distribute content to a variety of destinations with just a few clicks. As long as you have accounts with the supported partner sites uploading a video and distributing it is a simple and painless process that involves filling in a few forms and clicking the upload button. Once the video has been distributed you can track hit counts and follow metrics data in one convenient location. The most time consuming aspect of using these sites is the fact that you…Read more »
10.27.08
Posted by Tim Frick in Digital Marketing
Tactic: Use RSS to aggregate your content across multiple sites and allow users to subscribe to your content feed. Why It Works: RSS (Really Simple Syndication) is another way to quickly and easily distribute your content across multiple sites and directly to users via web, mobile and desktop-based software, typically called aggregators or readers. RSS works on the premise of converting your content to a standardized XML-based feed that can then be consumed by sites and software that support the format. RSS feeds typically include full or summarized text plus metadata that includes publishing dates, authorship or links to image, audio or video content. Users who subscribe to your feed are…Read more »
10.16.08
Create Chaos combines the best of ten individual conferences--The Creative Suite Conference, The Pixel Conference, The Vector Conference, The Web Design Conference, ASMP Fall Photo Summit,…Read more »
10.12.08
Posted by Tim Frick in Digital Marketing
Tactic: Implement an educational email campaign (not one that is filled with thoughtless marketing messages). Why it Works: As long as you provide content that your subscribers can use or that they find thought-provoking you shouldn’t have to worry about your newsletter being considered junk or spam. An occasional ‘hey look what we did’ marketing message is fine, but for the most part newsletters work better when they meet the information needs of those to whom they are sent. Services such as MyEmma or Constant Contact let you track user behaviors and feed customized information appropriately. If everyone clicked on the newsletter story about online video but no one looked at…Read more »
10.09.08
Posted by Tim Frick in Audio Production, Design, Process, Video Production
Terrible Spaceship, an ‘ambient synthetic horror pop’ ensemble comprised of Bumpus members and folks from Mightybytes performed their very first show at Martyrs in early September. The experience was a well-received sensory overload of music, performance and synced video clips that captured audience attention and got the crowd moving. The show gave us an opportunity to experiment with triggering visuals and creating real-time motion graphics on-the-fly using an M-Audio Trigger Finger and new software from Arkaos called Grand VJ. Tools of the Trade In addition to the Grand VJ software, we also used our usual media creation tools like After Effects, Photoshop, Illustrator, Final Cut Pro, and so on. To complement…Read more »
10.09.08
Posted by Whit Nelson in
Flash is amazing. For years it has allowed programmers to do what was impossible in the browser. When it comes to games, rich media, and specifically video, it has been eating HTML and JavaScript’s lunch for years. No longer. With improvements in JavaScript speed, the creation of browser agnostic libraries to simplify development, and the wide adoption of AJAX for asynchronous communication, it would seem that JavaScript is back. For a digital media company like Mightybytes, finding the right tool can be as involved a process as using it. Our original portfolio page was designed in early 2007 completely in Flash. While sleek and efficient, the design had a fatal flaw:…Read more »
10.09.08
Posted by Tim Frick in Digital Marketing
Tip #3: Create and update social networking profiles on all the major community sites, including those that cater to special niche interests. Why It Works: Social media sites are built around the idea of community-based sharing. They offer a great opportunity for you to keep in touch and exchange information with a large number of people at a time. By updating profile content and status as often as possible your friends and constituents are kept up to date with what’s going on in your world. Conversely, you also receive updates from those in your personal network, including job leads, events, and yes, even notices that they are on a bus or…Read more »
10.08.08
Posted by Tim Frick in Digital Marketing
Tip #2: Create an informative blog on your topic of choice. Why It Works: Like content management systems, blogs are natural search engine magnets. They also help you communicate with a community of like-minded people and, if you regularly provide insightful and useful content, can position you as a thought leader in your particular industry. A blog won’t do its job if you don’t update it, however. Gartner Group says that over 200 million bloggers abandon their blogs within a year after starting them. Tenacity, patience and fortitude are the keys to blog success. And of course it helps if you can write your way out of a paper sack as…Read more »
10.07.08
Posted by Tim Frick in Digital Marketing
Tip #1: Integrate a content management system (CMS) with your site. Why It Works: In a nutshell, regular content updates increase search engine ranking. Search engine spiders constantly crawl the web looking for new content. If your content is constantly updated, chances are the site will get crawled more frequently. Also, having a site that can be updated at a moment’s notice not only keeps your site from appearing stale and outdated, but inspires repeat visits from users as well. Resources: It is important to define your needs now and moving forward to make an educated decision about which CMS to choose. Open source tools are free but you can’t just…Read more »
10.07.08
Posted by Tim Frick in Digital Marketing
We have lately fielded an increasing number of calls about online digital marketing services and strategies, so in the spirit of sharing decided it was time to put together a primer that outlines digital marketing basics such as social media, bookmarking, video/podcasts, RSS, and so on. Since it’s too much information to share in a single post, we have broken our primer into a series of tips and tactics that not only answer the questions of ‘how’ and ‘why’ but also offer practical steps for integrating these practices into your own online endeavors. Powerful Marketing Tools We have seen firsthand the power of how this works. A few years ago mightybytes.com…Read more »
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