The conference covers the entire life cycle of content marketing (see image at left), from strategy and creation to curation and measurement. Tim will give two presentations on best practices for analytics and measurement.
Benefits of Custom Content Marketing
According to a recent study by the Custom Content Council with Roper Affairs, custom content helps build awareness, drives purchases and improves relationships with customers. The survey reveals:
- 90% of consumers find custom content useful.
- 78% of people believe that organizations providing custom content are interested in building good relationships with them.
- 61% of people feel better about a company that delivers custom content and are more likely to buy from that company.
How well-oiled are your content marketing efforts? If you find them a bit squeaky perhaps this is the right conference for you. You can register by clicking the button below.