You have defined goals for your site’s performance and mastered Funnel Paths. Now it’s time to put everything together and measure your site’s performance.

Part three in a series of four, inspired by the book “Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships,” by Katie Delahaye Paine.

Joy and Tim recently presented at the Chicago Area Adobe User Group monthly meetup on the topic of transition from print to web and digital design, an intimidating prospect for many print-based designers.

Showcasing techniques and lessons learned from past Mightybytes projects, they provided valuable insights to a packed house of enthusiastic art directors, designers, and other industry pros at Ascend Training’s downtown location. Here are some of the take-aways from that presentation.

Drupal Gardens and Typekit are a one-two punch for great web typography that's easy to implement. Here are nine quick steps to integration nirvana.

Are you working on a Drupal Gardens site and need Typekit’s great library of fonts? Or maybe you already have a Typekit account and want Drupal Gardens’ rapid deployment content management features. Both these tools offer a wealth of options for web designers to ramp up their projects. Here’s a quick run-through on getting them to play nice together.

Email volume is up 43% in the six weeks before Christmas, according to the Email Experience Council. How will yours stand out in the crowd?

Part One in a Series of Four

First of all, email marketing works. According to the Direct Marketing Association “Email is faster and more affordable than traditional print mail and, by some measures, it offers the best return on investment (about $43 per dollar spent) of any marketing channel.”

Upcoming workshops and recent presentations on social media, web development, and online strategy by some of our crew.

Take an advanced look at social media for brand awareness in a FREE workshop led by Tim Frick through University of Chicago Consulting Roundtable. Brush up on Drupal knowledge in November with Steve Persch’s Chicago Drupal MeetUp presentation, and check out recent presentations on web strategy and social media for non-profits to download.