When creativity consultant Pamela Meyer conducted a workshop at our office, we discovered one of the company's primary strengths was that "our commitment to work-life balance ultimately makes us better at our jobs."

We are involved in many personal endeavors outside of Mightybytes. Activities like training for the Climate Ride, adapting and performing children’s stories, and playing in the local Spazzball league are extremely important to us. I talked to the crew at the office, and they told me some of the tips that help them find a better balance between personal and professional pursuits:

Our final take (for now) on best design and coding practices for better email campaigns.

Part Four in a Series of Four

Wrapping up our four-part blog series, ‘Tips from the Experts at Emma’, we offer seven tips to improve the design and code of your email campaigns. Yes, our friends at Emma and other email service providers offer template stationery in an always-evolving variety of pre-built styles, but if you really want to drive success, custom design and coding is the way to go. Here are some ideas on how to build a better custom campaign.

Including social sharing options in emails increased click through rates by an average of 7.2% to 8.7% and at least three social sharing options boosted the rate to 11.2%. Is your email performing socially?

These stats are from an are from an article on The Customer Collective, a sales and marketing executives forum site.

Part Three in a Series of Four

Continuing our series from the email marketing experts at Emma, we asked their team for tips on sharing news via social media to drive email marketing success rates.

The tools, tricks and resources that served us best this past year.

Every year, new gadgets are released, software is updated, new social networks try to woo you. Now that the holiday chaos has settled and we’re heading into a productive new year, we wanted to take toll of what we really used last year—and loved so much that we’re still using this year. We asked around the Mightybytes office and found that the best things aren’t necessarily the newest or the flashiest, but the ones that are clean, lean, and solve real problems.

Email volume is up 43% in the six weeks before Christmas, according to the Email Experience Council. How will yours stand out in the crowd?

Part One in a Series of Four

First of all, email marketing works. According to the Direct Marketing Association “Email is faster and more affordable than traditional print mail and, by some measures, it offers the best return on investment (about $43 per dollar spent) of any marketing channel.”