Tim Frick and Joe Grossman, creative director for Jell Creative, provided tips and tricks for improving search engine optimization and online engagement as part of Harris Theater’s Learning Lab on Thursday, July 14th.

Joe’s presentation to an audience of Chicago-area performance organizations focused on the importance of how companies appear online and continually auditing one’s website to improve search engine optimization while Tim focused on content strategy, social media engagement, and measurement.

I like trilogies. Indiana Jones, Star Wars, Legally Blonde…

Yeah. I know. Crazy but true. They really made three Legally Blonde movies. Look it up. And before you go telling me there are four Indiana Jones movies, let me tell you that fourth one doesn’t even EXIST as far as I’m concerned. C’mon, Inca cosmonauts? Seriously? What the heck ever.

Anyhoo, trilogies are awesome.  And therefore I add this, a third entry into my newly named “Adobe Soundbooth CS4 Metadata Transcription Trilogy!!!”

In all seriousness, my boss Tim pointed out that I never got round to fully explaining how this wacky and fun transcription business fully relates to SEO. That Tim’s a clever fella. It’s like he’s written about this himself or something (shameless book plug #1).

Now that we’ve had a preview of robot metadata transcribers in part one of this brief blog series, let’s grab some popcorn and enjoy the show!

When it came time for me to try out Adobe Soundbooth’s nifty transcribing technology, I launched the program and grabbed a clip of audio that I find entertaining. I happen to have a lot of short audio clips from the terrible-and-hilarious 1966 Sci-fi flop “Zontar, the Thing from Venus” all pre-clipped and ready to go for just this kind of thing. Doesn’t everybody?

If you do video work, you’re going to bump into times when you need everything transcribed into a text file.

If you have somehow avoided this thus far, it’s only a matter of time before a client requests it, or you end up demanding it for yourself. Now that metadata has become the quiet king of the internet search, you’re going to have to write it all out if you want your work to be found.

Polish your pixels in SEO with this upcoming workshop hosted by Tim Frick.

SEO for Success

Date: November 6th, 9 a.m. - 12 p.m. CST

Location:
Community Media Workshop
Columbia College, Room 919
218 S. Wabash, Chicago, IL